More than 500 shows and 25,000 episodes which cater to different tastes and styles

July 1st, 2013 - Dubai, UAE

Google and Unilever announced today the launch of a dedicated hub on YouTube which aggregates content from premium channels across MENA. The hub will feature more than 500 shows with upwards of 25,000 episodes with content that ranges from comedy, action, drama, religious and more.

The dedicated hub aggregates premium content from the top 20 Arabic entertainment channels across MENA such as Aljadeedonline, AlNahar, Temsa7ly, Cairocentric, CBC, Dream, LayektharShow, Telfaz11, Arabiadrama, Dream TV, Khalejia TV, Melody, Melody Aflam, MTVlebanon, Rotana Cinema TV, Rotana Masriya, Alaan, Melody Drama TV, ElWady Drama and Roya TV.

"This is the first project of its kind in MENA."  stated Alfonso De Gaetano, Industry leader in the GCC. He added, "In addition to bringing diverse content which appeals to many tastes, the hub also highlights a marked increase in premium Arabic content on the Web."

The launch of this hub comes in the wake of last year's successful Ramadan series hub which was also sponsored by Unilever. The hub featured content from various media partners across the region with shows and programs focused around Ramadan.

"We are always keen on investing in digital innovations that are tailored to our consumer needs," commented Madhusudhan Rao, VP, Marketing, Unilever, North Africa and Middle East. "There is a strong demand for high quality Arabic content in the region, and with this new platform, we are delighted that some of our beloved brands like Lipton and Knorr will be bringing great online viewing experiences to millions of people around the region.

The hub provides a one-stop shop for Arabic speakers in MENA and across the world to find their favorite shows, programs, serials and content in one dedicated channel. The hub enables users to watch what they want, when they want and on the device of their choice.

Users can visit the dedicated Arabic TV series hub on YouTube on: www.youtube.com/user/ArabicTVSeriesMovies

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About YouTube
YouTube is the world's largest online video community, allowing millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC, is based in San Bruno, California, and is a subsidiary of Google Inc.

About Google Inc.
Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For information about Google in the Middle East, please visit our Official Google Arabia Blog: http://google-arabia.blogspot.com/

Visit our Google+ Page and join our circles. www.google.com/+GoogleArabia

About Unilever
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 171,000 colleagues around the world, and we are on track to generate annual sales of €50 billion in 2012. Over half of our company's footprint is in the faster growing developing and emerging markets (56% in 2011). Working to create a better future everyday, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Lipton, Rexona / Sure, Wall's, Lux, Rama, Ponds and Axe.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.

For more information about Unilever and its brands, please visit www.unilever.com.

For media inquiries, please contact:
Vivian Hawat
Regional PR Manager, Unilever
E-mail: Vivian.hawat@unilever.com

Rola Awad
PR Executive, Unilever
E-mail: Rola.awad@unilever.com

© Press Release 2013