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Partnership covers sponsoring all events held at JRCC in 2016
Sharjah - Al Jawaher Reception and Convention Centre (JRCC) announced today the signing of a long-term sponsorship agreement with Swiss Arabian Perfumes Group to collaborate and partner with JRCC on all events to be held in 2016.
The signing ceremony took place at JRCC between Hanan Al Mahmoud, Director of JRCC, and Nader Ali, Executive Director of Swiss Arabian Perfumes Group.
Commenting on the agreement, Hanan Al Mahmoud said: "We are delighted with this partnership with Swiss Arabian Perfumes Group, one of the leading perfume manufacturers in the Middle East with a significant share of the market as well as in sponsorship of social events dedicated to fashion and beauty."
"The partnership with Swiss Arabian is a great opportunity for Sharjah Bridal Fair to establish a permanent relationship with customers throughout the year. We are confident this alliance will add value to the fair, through a collection of products and services that will be introduced and promoted during the event. We will also cooperate throughout the year during wedding receptions and other events that take place at JRCC," Al Mahmoud added.
Commenting on the strategic partnership agreement, Nader Ali said that the agreement would contribute to the development of the perfume and cosmetics industry in the region. He also praised JRCC for the outstanding efforts they are making in organizing Sharjah Bridal Fair 2016 (SBF), which will serve as a comprehensive event offering everything a bride and groom may need - all under one roof.
Nader Ali added that the Sharjah-based Swiss Arabian Perfumes Group, which started from the heart of Sharjah, has recently celebrated its 40th anniversary, concluding:
"We are thrilled with this partnership and collaboration with JRCC. It is a great opportunity for us to promote our products to a wider audience, particularly prospective couples - from UAE nationals to expatriate residents. The agreement reflects the group's decision to pay something back to the community, in gratitude of the support and loyalty the brand has received since its launch in 1974."
SBF, one of the most luxurious bridal exhibitions in the Northern Emirates, is scheduled to run from May 19-22, 2016 at JRCC. The fair will introduce bridal couples to the highest quality suppliers of wedding services and products, including renowned fashion brands such as Esposa, Vera Wang, Monique Lhuillier, Oscar de la Renta, Carolina Herrera, Marchesa, Savina Deluca and Isabel Sanchis.
Swiss Arabian Perfumes Group (SAPG) leads the way in combining the magic of Arabic perfume and its inherent Arab values of authenticity, generosity, hospitality and Islamic traditions, with the excellence of Swiss perfume - renowned for its concentration, quality and captivating charm. SAPG is the first fragrance manufacturer in the UAE to be inspired by the vision of blending European perfumery expertise with Arabian authenticity.
Sharjah Bridal Fair 2016 (SBF), one of the most luxurious bridal exhibitions in the Northern Emirates, scheduled to run from May 19-22, 2016 at JRCC. The fair will introduce bridal couples to the highest quality suppliers of wedding services and products, including renowned fashion brands such as Esposa, Vera Wang, Monique Lhuillier, Oscar de la Renta, Carolina Herrera, Marchesa, Savina Deluca and Isabel Sanchis.
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About Al Jawaher Reception and Convention Centre:
Founded in 2013, Al Jawaher Reception and Convention Centre (JRCC) is a semi-government establishment developed to provide an unparalleled venue for hosting large and small-scale events and conferences.
JRCC is the largest furnished, high-end venue in the Northern Emirates spanning a total area of 5,127 square metres - supported by top-of-the-range equipment and AV capabilities, as well as the logistical infrastructure and communication services to cater to all types of events. These include international-standard MICE industry events, weddings and galas.
Renowned for providing exceptional event planning and hospitality services, as well as offering outdoor catering, JRCC offers a dedicated team of passionate, customer-orientated experts and award winning chefs to ensure world-class services and bespoke event organisation.
Since opening, JRCC has hosted more than 570 events and welcomed around 260,000 visitors. Among its list of prestigious clients are Etisalat, Gargash Enterprises, Sharjah International Children's Film Festival, and Sharjah Investment and Development Authority (Shurooq).
Every year, JRCC celebrates the month of Ramadan at its majestic Majlis with a culinary spread of sumptuous traditional Arabic dishes prepared from its own kitchens, it is a perfect venue for Iftar and Suhoor feasts.
For more information, please contact:
Carmen Audino
Sahara Communications
Mob: 00971554563251
carmena@saharagcc.com
© Press Release 2016
