Opening confirms commitment to take the community-focused supercenter concept to every corner of the UAE, and beyond
Dubai, UAE - May 9, 2010: SouqExtra!, the pioneering national chain of community supercenters, has launched its second outlet in the Al Buteen area of Al Ain. The opening of the Al Ain center marks the first step towards the attainment of the strategic expansion plan set forth by SouqExtra! to open 75 outlets across the UAE and the Middle East over the next 10 years.
"Successfully launching our second outlet in the UAE in less than six months since our flagship center at Ewan Residences opened in Dubai, reveals our firm commitment to take SouqExtra! to residential communities in every corner of the UAE, and beyond," says Saleh Abdullah Lootah, Managing Director of SouqExtra!.
"The initial response to the Al Ain outlet from the residential community of Al Buteen mirrors the positive reception the Ewan Residences center received at Dubai Investments Park. Footfall during the first week crossed 4000 a day, which is highly encouraging and we are very confident of this growing further as the SouqExtra! concept gains familiarity within the local population of Al Ain," added Lootah.
The new SouqExtra! Al Ain center comprises two storeys over 95,000 square feet, and provides a mix of outlets offering a number of high-quality services carefully chosen to meet the needs of the local community.
The center is 95% leased, with retailers expected to complete outlet openings by the fourth week of May. The retail mix includes outlets of Spinneys supermarket, Dubai Library, Grand Optics, McDonald's, We Care Pharmacy, Baskin Robbins and Mademoiselle Salon and Spa amongst others, providing the local community with a one-stop-shop offering products and services to meet the needs of the entire family. A parking lot accommodating 200 cars offers convenient access to the supercenter.
"We are very pleased to have a presence at the second SouqExtra! outlet following our association with its flagship center in Dubai," said a spokesperson from Spinneys, at the recent opening of the popular hypermarket. Spinneys is one of the anchor tenants at the SouqExtra! Al Ain center. "The high quality retail environment and the sound community-focused business model employed by SoukExtra! gives us confidence in the long-term success of the SouqExtra! concept," he added.
SouqExtra! is a pioneering lifestyle supercenter model, representing an innovative retail concept shaped by extensive research into outlet positioning as well as the quality and variety of services offered. The confidence in this new retail concept is confirmed by the number of reputed investors who have invested in SouqExtra!, which include the Lootah Group, Emirates Post Group, National Bonds Corporation, Bonyan Holding, Abbasi Group and a number of high net worth individuals.
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About SouqExtra!
SouqExtra! is the name of neighbourhood community-focused centers, with integrated primary services such as high-end grocery, kids' play area, fast food outlets, coffee shops, full-fledged gymnasium, salon, photo shop and community hall, all designed to help the community meet their daily needs. SouqExtra's tagline "My Favourite Place" sums up the concept's unique sales proposition. The gyms, for instance, will offer the full range of fitness equipment, complete with a trainer. The community hall will be rented out to residents for hosting parties, birthdays, events, celebrations, family gatherings and other community activities. The Phase 1 of SouqExtra will add retail space of 500,000 sq. ft. in UAE. Each SouqExtra outlet will boast a uniform design with a friendly ambience and ample parking spaces, to serve as a one-stop shop for day to day needs of the community.
Media Contacts:
Nasir Iqbal
SouqExtra
P. O. Box 3922,
Dubai,
UAE;
Tel: +9714-8853333;
Fax : +9714-8852333
Email : n.iqbal@souqextra.com
Lama Khayer
TRACCS Public Relations
Tel: +9714-3672530;
Fax: +9714-3672531
Email: lama.khayer@traccs.net
TRACCS 24/7 Media Hotline: +97150 9448389
© Press Release 2010
