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• Second phase of SCTDA's 'Marhabtain' initiative to develop human capabilities under key pillar of Sharjah Tourism Vision 2021
• Al Midfa: Programme will enable hotel sector frontline staff to provide outstanding service based on highest international standards
Sharjah - Sharjah Commerce and Tourism Development Authority (SCTDA) has taken another step forward in its efforts to attract 10 million visitors to the emirate as part of the Sharjah Tourism Vision 2021 with the launch of a new programme to train hotel sector front office staff, including receptionists and customer service representatives, who deal directly with tourists and guests.
The programme constitutes the second phase of SCTDA's 'Marhabtain' initiative which aims to developthe human resource capabilities within various sectors to provide a better experience for visitors to the emirate. This phase will helphotel staff improve their communication skills, and enable them to provide outstanding tourism service in accordance with highest international standards.
The new programme was announced at a press conference at Hilton Al Sharjah attended by HE Khalid Jasim Al Midfa, Director General of SCTDA, in the presence of dignitaries, senior managers of hotels and representatives of key players in the tourism, travel and hospitality sectors as well as media.
Addressing the press conference, HE Al Midfa said:"The launch of the new training programme for developingthe human resource capabilities in the hotel sector, underlines our commitment to work with public and private sector partners to achieve the Sharjah Tourism Vision 2021."
Al Midfa added that all the training programmes under the 'Marhabtain' initiative are part of SCTDA's efforts to develop the human resources capacity in the emirate's tourism sector, and thus activate one of the most important pillars of the Sharjah Tourism Vision 2021. This key initiative will contribute towards further enhancing the tourism experience in the Emirate of Sharjah."
"The Sharjah Tourism Vision 2021 aims to attract 10 million tourists by 2012 by focusing on four main pillars - promoting Sharjah as an Ideal Family Tourism Destination, following an Innovative Tourism Approach, developing World Class Tourism Facilities and Capabilities, and strengthening Sharjah's position as an International Cultural Hub. The Vision will unite the efforts of our partners in the government and private sector in developing innovative packages and programmes to improve the tourism infrastructure and create new tourism projects in the emirate," Al Midfa added.
Al Midfa thanked the partners and key players in the hotels sector for their cooperation that reflects their deep interest inparticipating in every endeavour to enhance the growth of Sharjah's tourism sector. "Certainly, the spirit of teamwork and fruitful cooperation with our partners in the tourism sector is pivotal to develop the tourism potential of the emirate and help achieve the Sharjah Tourism Vision 2021,"he concluded.
SCTDA delivered a presentation that stressed on the importance of the Marhabtaintraining programmes in tourism sector development.
Mohannad Shahin, Managing Director MENA Region at LEAD Leading Innovation, made adetailed presentation on thenew two-daytraining programme for frontline hotel staff.
The first day will cover several important topics such as etiquette, anger management techniquesand communication skills, while the second day will include atour ofSharjah`s main tourism landmarks.
In the first phase of the Marhabtain initiative, SCTDA had recently launched a training programme for Sharjah`s taxi drivers to enhance their skills to provide outstanding customer service and promote Sharjah's tourism landmarks.
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About SCTDA
Sharjah Commerce and Tourism Development Authority (SCTDA) was established in 1996 by Emiri Decree No. 5, with the objective of promoting commercial and tourism activities in the Emirate of Sharjah.
SCTDA endeavours to develop these sectors through various events, activities and issuances, and promotes the emirate at all local, regional and international levels.
Consequently, it carries out all the work and activities necessary to achieve their goals by way of planning and drawing up strategic plans to further development and to promote the tourism industry in all its forms. SCTDA also undertakes all related social and economic studies. It compiles the policies for participating in the local, regional and international exhibitions. SCTDA also aims at marketing and promoting Sharjah to attract foreign investment.
SCTDA uses all available means and different media to raise public awareness locally, regionally and internationally of the unique features Sharjah offers as a special tourist destination. On the international front, it seeks to participate in international and regional events and activities to promote the emirate and place it on top of the international map. Today, Sharjah has become a preferred destination for tourists from around the world.
For more details, please contact:
Grace El Jurdi, SCTDA-Tel: 06 566777- Email: gress.j@sharjahtourism.ae
Amr Diab, Maha Abukhater - ASDA'A Burson-Marsteller T: +971 4 4507619 | Amr.Diab@bm.com, Maha.Abukhater@bm
© Press Release 2015
