RAK Tourism Development Authority joins forces with leading airline to market RAK as a destination
RAK - Royal Brunei Airlines and Ras Al Khaimah Tourism Development Authority (TDA) announce that both parties have entered into a strategic partnership to promote this exciting destination to UK audiences as well as through the airline's network in Australasia.
Ras Al Khaimah, a growing presence on the Middle East's tourism landscape, is home to a number of leading international hotel brands as well as offering a wealth of cultural and heritage sites and adventure sports opportunities. Located in close proximity to Dubai International Airport, and with a pipeline of 2000 new hotel rooms to be delivered by 2018, Ras Al Khaimah provides Royal Brunei passengers with the chance to experience a new destination that is fully equipped to cater to families, couples and millennial travellers.
Ras Al Khaimah is home to a number of leading international hotel brands including Rixos, Waldorf Astoria, Hilton, Rotana and Banyan Tree. Ras Al Khaimah's tourism sector is undergoing significant infrastructure development and investment as it seeks to capitalise on the growth potential that agreements with major international partners such as Royal Brunei Airlines that can offer.
The partnership between Royal Brunei Airlines and Ras Al Khaimah TDA was announced during the prestigious Institute of Travel and Trade Conference, currently underway at the Waldorf Astoria Resort in Ras Al Khaimah. Royal Brunei is the official airline sponsor for this event which has attracted more than 400 of the UK's most highly ranked travel and tourism professionals to the Emirate.
Royal Brunei Airlines has been operating successfully in UAE and UK markets for over 25 years and has an excellent reputation for customer service. Currently, the airline has a very convenient daily operating schedule between London Heathrow and UAE using the ultra-comfortable flagship Boeing 787 Dreamliner aircraft, which will be very attractive to visitors to Ras Al Khaimah. In addition, Royal Brunei Airlines also operates daily from UAE to Brunei and beyond to more than 12 destinations across Australasia including Melbourne.
This new exciting partnership with Ras Al Khaimah will involve a number of joint promotional events to media and travel trade. Initially, the UK market will be a key focus of attention and subsequently the partnership will be rolled out in other markets across Australasia. As part of the initiative, Royal Brunei Airlines will be working with travel trade partners to develop a range of competitively priced packages, which will be very attractive to travellers looking for unbeatable year-round sunshine breaks in Ras Al-Khaimah.
Mr Dermot Mannion, Deputy Chairman and CEO of Royal Brunei Airlines said: "We are very proud to enter into this exciting new partnership with Ras Al Khaimah Tourism Development Authority. In order to demonstrate our commitment to the project, we will shortly open a brand new travel office in Ras Al Khaimah as part of our GSA arrangement in UAE. Royal Brunei and Ras Al Khaimah share a common commitment to high standards and service quality which we are confident will create a winning combination for the future'.
Mr Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said: "Ras Al Khaimah is experiencing a terrific upswing in momentum as we position ourselves to capitalise on the growth and expansion being experienced across the region. We have a strong pipeline of projects right across the Emirate that will be able to cater to families, couples and millennials. We have witnessed marked increases in tourists from the UK and our other source markets as they discover that Ras Al Khaimah can offer an experience unlike any other in the Gulf. Building long term committed partnerships with international carriers such as Royal Brunei only serve to underpin our ambitions to create a sustainable and prosperous industry here in Ras Al Khaimah."
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About Royal Brunei Airlines (RB)
The flag carrier of the Sultanate of Brunei, Royal Brunei Airlines (RB) was founded in 1974 and is wholly-owned by the government of Brunei. RB is the Boeing 787 Dreamliner's launch airline in South East Asia. From its hub at Brunei International Airport, RB serves a number of regional and international destinations in Australia, China, Indonesia, Malaysia, and the UK, among others.
In 2013, RB's customer service experience was recognized by a nomination from the Travel Agents Choice Awards as Best Airline to Australasia, as well as winning the Metro Time Shanghai Award for their Reader's Airline of Choice and The Best Airline Provider 2013 from The European Asia Awards. In 2014, RB received a distinction in the 2014 REBRAND 100® Global Awards which honour the most successful brand transformations worldwide.
For more information about Royal Brunei, please visit us at www.flyroyalbrunei.com and follow us on Instagram, Twitter and Facebook
About Ras Al Khaimah Tourism Development Authority (RAK TDA)
The Ras Al Khaimah Tourism Development Authority (RAK TDA) was established in May 2011 as a Government of Ras Al Khaimah entity. Its purpose is to develop and promote the Emirate's tourism infrastructure and potential both domestically and abroad, and establish the Emirate of Ras Al Khaimah as luxury travel destination.
In order to achieve its goals, RAK TDA has a Government mandate to license, regulate and monitor the Emirate's tourism and hospitality industry, to develop the Emirate's tourism infrastructure and attractions and to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
RAK TDA promotes the Emirate's tourism products and services through a variety of activities, including: research and analysis of future tourism projects and current trends; representation of Ras Al Khaimah at tourism industry at overseas travel shows; educating travel professionals on Ras Al Khaimah's unique attractions through workshops, roadshows, familiarization and training programmes; coordinating and implementing joint initiatives with key travel industry players; branding and marketing strategies to encourage tourism and investment into the Emirate; media and consumer campaigns and promotions; hosting leading sporting, cultural, trade and CSR events.
About Ras Al Khaimah
Ras Al Khaimah is just a 45 minute drive from Dubai International Airport and is the perfect getaway for leisure, adventure, and luxury travel destination. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on white sandy beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking and more, as well as an eclectic selection of international gourmet experiences and world-class spas.
Learn more about Ras Al Khaimah and its activities and visit us
www.facebook.com/visitrasalkhaimah
www.youtube.com/visitrasalkhaimah
For further inquiries, please contact:
Corporate Communications, Royal Brunei Airlines Sdn Bhd. Tel: 2240010. Fax: 2223115
Email: edmedia@rba.com.bn Website: www.flyroyalbrunei.com
For Ras Al Khaimah Tourism Development Authority media enquiries:
Karmel Abourah, Bell Pottinger: kabourah@bellpottinger.com +971 55 559 7394
© Press Release 2015
