09 September 2009
The RTA had signed a strategic partnership agreement with the Arab Media Group (AMG) to boost the fraternal relations and awareness level of road users.
The agreement was signed by Mattar Al Tayer, Chairman of the Board and Executive Director of RTA and Abdullatif Al Sayegh, CEO of AMG.
"According to this pact, RTA will spend Dh30 million on all advertising, marketing and media services published and aired in the different mediums owned by AMG," said Al Tayer. "In return RTA, will receive preferential treatment and special rates on all ads and marketing campaigns. Through its marketing and ad campaign, RTA will focus on spreading public awareness of road users with a view to decreasing traffic accidents and offences."
Al Tayer expressed his content with the pact saying that AMG is considered the single biggest media establishment in the country, its list of mediums comprising eight radio stations, three television stations and three newspapers providing multilingual services to the public in addition to four media companies specialised in delivery, printing, event management and outdoor media.
He said: "This deal culminates the distinguished partnership adopted by the RTA in dealing with different media entities since its inauguration, because we believe that media is a mirror reflecting the reaction of the society to the different projects and services provided by the RTA."
Analysts say the pact is extremely significant for media and transport industry.
The agreement seeks to disseminate traffic education to the community and encourage them to use mass transit modes such as public buses, marine modes and Dubai Metro.
Al Tayer said: "The material published in the media is extremely important to all RTA executives. RTA monitors all material published about its activities, be it news, views or comments , and analyses every piece of information or constructive criticism that aims to boost the service delivered to the Dubai residents and visitors."
Al Sayegh said: "This alliance with the RTA will enhance the vision of the AMG to support the initiatives capable of upgrading the awareness of social and environmental issues; which will upgrade the profile of individuals and the community at all levels. The partnership with the RTA will definitely help us deliver its vision to our readers, audience and viewers of various AMG media.
"This diversity of media channels makes it easier to access the largest segment of the public and we hope to team up with the RTA in building a global village in terms of facilities and services, with the highest levels of safety."
The RTA had signed a strategic partnership agreement with the Arab Media Group (AMG) to boost the fraternal relations and awareness level of road users.
The agreement was signed by Mattar Al Tayer, Chairman of the Board and Executive Director of RTA and Abdullatif Al Sayegh, CEO of AMG.
"According to this pact, RTA will spend Dh30 million on all advertising, marketing and media services published and aired in the different mediums owned by AMG," said Al Tayer. "In return RTA, will receive preferential treatment and special rates on all ads and marketing campaigns. Through its marketing and ad campaign, RTA will focus on spreading public awareness of road users with a view to decreasing traffic accidents and offences."
Al Tayer expressed his content with the pact saying that AMG is considered the single biggest media establishment in the country, its list of mediums comprising eight radio stations, three television stations and three newspapers providing multilingual services to the public in addition to four media companies specialised in delivery, printing, event management and outdoor media.
He said: "This deal culminates the distinguished partnership adopted by the RTA in dealing with different media entities since its inauguration, because we believe that media is a mirror reflecting the reaction of the society to the different projects and services provided by the RTA."
Analysts say the pact is extremely significant for media and transport industry.
The agreement seeks to disseminate traffic education to the community and encourage them to use mass transit modes such as public buses, marine modes and Dubai Metro.
Al Tayer said: "The material published in the media is extremely important to all RTA executives. RTA monitors all material published about its activities, be it news, views or comments , and analyses every piece of information or constructive criticism that aims to boost the service delivered to the Dubai residents and visitors."
Al Sayegh said: "This alliance with the RTA will enhance the vision of the AMG to support the initiatives capable of upgrading the awareness of social and environmental issues; which will upgrade the profile of individuals and the community at all levels. The partnership with the RTA will definitely help us deliver its vision to our readers, audience and viewers of various AMG media.
"This diversity of media channels makes it easier to access the largest segment of the public and we hope to team up with the RTA in building a global village in terms of facilities and services, with the highest levels of safety."
By Staff Writer
© Emirates Business 24/7 2009
