Dubai, UAE, 27th August 2008: Right Angle Media, the pioneering company behind the world's first air-conditioned bus queue shelters, has announced today that over 350 fully-functional air-conditioned bus shelters are now available for public use. Commuters now enjoy cool and comfortable commuting to and from work in more than 250 mass transit locations, such as Deira, Al Wasl, Jumeirah, Bur Dubai and Qusais.
A concerted team effort between Right Angle Media and government organisations, such as Road and Transport Authority (RTA) and Dubai Electricity and Water Authority (DEWA), has enabled these shelters to be delivered to the bus commuters of Dubai.
Right Angle Media's Director of Operations, Jim Davies, explained, "The extensive combined efforts undertaken in activating over 350 air conditioned shelters at the height of summer demonstrates Right Angle Media and the RTA's concern for the public. Our commitment to providing world-class public transport amenities for commuters and tourists alike remains on top of our agenda. We aim to make travelling in Dubai more convenient, safe and comfortable."
For commuters, key benefits and conveniences of air-conditioned bus shelters include improved air quality, offering protection against vehicle emissions, as well as noise and air pollution all in an ambient temperature of 22-degrees.
To advertisers, Right Angle Media's shelters present a unique, high impact, mass broadcast medium. Only operational shelters carry an advertiser's message.
The environment also benefits at the air conditioned bus shelters. Every shelter site is also fitted out with Right Angle Media's recycling units. These units include separate bins for glass, metal and plastic waste, which encourage commuters to be environmentally - conscious.
Right Angle Media employs a team of over 100 employees to maintain, clean and thoroughly check every shelter daily. The rollout is on track, according to agreed RTA schedules, with 640 shelter sites currently in progress and the number of operational sites growing daily.
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About Right Angle Media:
Right Angle Media is the pioneering company behind the world's first air-conditioned bus queue shelter project. The AED 750 million project - which is one of the world's largest public-private utility initiatives ever embarked on - is currently underway in Dubai.
It is one of world's biggest and most unique street furniture projects and is a standard bearer for future street furniture globally. The project is scheduled to run for over ten years on a DBOT (Design, Build, Operate, Transfer) basis and will be run exclusively by Right Angle Media.
The company, incorporated in 2004 in Dubai Media City, is in the business of media development and management. It was set up to explore and develop opportunities in out-of-home (OOH) media in UAE and other MENA countries.
Committed to improve the landscape of the cities where the company operates, Right Angle Media has a clear program of rapid investment and expansion over the next five years which is outlined through successful and innovative Public-Private Partnerships (PPP).
The company aims to provide city wide advertising concessions, airport advertising concession and bus fleet advertising and shelters projects in over five countries in the MENA region.
Right Angle Media's solutions are built on a solid portfolio of technology, services and deep resources using street furniture and transit media.
Right Angle Media is a subsidiary of Laqshya group, an internationally acclaimed out-of-home media company in Asia Pacific that runs and operates billboards, digital boards, airport advertisements, transit ads, street furniture and ambient media.
For more information please visit www.rightangle.ae or contact:
Meredith Carson,
Account Manager,
MCS/ Action
Tel: +971 50 1026293
Email: meredith.c@actionprgroup.com
© Press Release 2008
