Interactive Displays and Video Collaboration Facilitate More Engaged Learning

DUBAI, United Arab Emirates - 4 October 2015 - Middle East students will have the skills to succeed in the digital economy, as the region's educational investment in audiovisual technology is set to top USD 600 million by 2016, industry experts announced today.

Governments, schools, and universities in the Middle East are embracing digital technology such as whiteboards, interactive displays and projectors, video collaboration, and distance learning.

The Middle East and Africa educational audiovisual market is set to reach USD 639 in 2016, a 71 percent increase over USD 373 million in 2012, according to a report by industry association InfoComm International. The organization's subsidiary InfoCommAsia Pte Ltd. is organizing InfoComm MEA 2015, the region's leading audiovisual event.

In the UAE, education will be the third-largest audiovisual segment by 2016, when spending will cross USD 200 million, according to InfoComm International.

"Middle East educational institutions are at the forefront of using interactive audiovisual tools to provide students with the collaborative skills of the digital economy. Whether in large or small groups, collaborative solutions facilitate more engaged learning and easier teaching," said Swadesh Khetawat, Managing Director of Dubai-based Taxan Gulf FZCO, which distributes audiovisual products in 20 countries.

One standout regional example of audiovisual technology in the classroom is GEMS Wellington Academy - Silicon Oasis in Dubai, which has installed a 15-foot wide by 5-foot high Prysm Cascade 190 video wall, with a 75 square foot digital canvas.

"Using video walls, Middle East educators and students can share and interact with different types of digital content to facilitate collaborative, online, and blended learning. Thanks to leadership from institutions such as GEMS, the Middle East is enhancing its global leadership in educational innovation," said Dana Corey, Vice President of Global Sales, Prysm.

To support interactive learning, Middle East educational institutions need back-end switching, monitoring, and control systems and robust network infrastructure to integrate solutions.

Driving educational innovation with technology, exhibitors at InfoComm MEA 2015 will feature audiovisual solutions from more than 200 manufacturers and suppliers from 30 countries.

The 5thInfoComm MEA will run under the theme of "Digital Interconnect for Peak Performance," co-located with GITEX Technology Week 2015 from 19-21 October 2015 at the Dubai World Trade Centre. For more information and to register for free, visit www.infocomm-mea.com.

About InfoCommAsia Pte Ltd.
InfoCommAsia Pte Ltd. is the Asia Pacific regional subsidiary of InfoComm International®, the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm's 5,000 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries.

InfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm China, InfoComm India and InfoComm Middle East & Africa. Together, the shows give industry players direct access to key pro-AV and ICT markets, enabling them to tap into the vast potential. China, being the world's largest pro-AV market, offers a wealth of opportunities. India, with its digital and smart-city milieu, is a hotbed of innovative ideas. Home to a fast-growing pro-AV market, the Middle East and Africa is a draw for a multitude of project developers.

Each show comprises a trade exhibition and Summit, both of which bring together industry players as well as decision-makers across all sectors. The trade exhibition is a showcase of the world's most cutting-edge and sought-after inventions. The Summit offers complimentary learning opportunities to all trade professionals and end-users. Buoyed by these two platforms, InfoCommAsia Pte Ltd. takes the lead in furthering the expertise of all stakeholders with up-to-date knowledge.

Additional information is available at www.infocomm-china.com, www.infocomm-india.com, and www.infocomm-mea.com.

About Dubai World Trade Centre (DWTC)
www.dwtc.com 
As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 34 years' experience of delivering world-class events in the Middle East. Our team organises 20 of the region's largest and most successful international and regional shows, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

In addition to providing an ideal platform for regional business development, our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, as well as delivering consistent satisfaction to exhibitors and visitors.

Media Contact
Steve Baron
Wallis Marketing Consultants
Tel: (+971) 4 390 1950
Steve.Baron@wallis-mc.com

© Press Release 2015