Telematics solutions are no longer just "lovely to have" enhancement but a must in the Middle East

28 June 2015, Dubai, UAE 

MiX Telematics, a leading global provider of fleet management solutions, has urged commercial vehicle owners and operators visiting specialised automotive shows to study options of adopting latest fleet management solutions for improved operations.

Operators should make an extra effort to understand new technology at such shows which often put high emphasis on merely displaying telematics solutions rather than demonstrating benefits like reducing fuel costs and improving driver safety and behaviours, according to the company.

Shows specialised in automotive products should position fleet management technologies and solutions as a crucial part of the automotive sector, to tackle challenges facing vehicles and fleet owners and operators in diverse industries such as oil & gas, transportation, government and FMCG. This has to happen because these shows have a responsibility towards end users, businesses and the larger society," says Brodie von Berg, Head of Sales and Marketing at MiX Telematics Middle East.

Berg added: "The more the automotive industry uses telematics and fleet management solutions, the better will be the outcomes earned at macro and micro levels."

"The rapid development of the telematics industry in countries like the UK and the United States should propel other markets, including the Gulf, to switch to improved solutions. We believe exhibitions and specialised conferences can highlight the significance and feasibility of the telematics solutions and in turn ensure safer and greener world," emphasised Berg.

Most operators using MiX Telematics solutions have reported good return on investment (ROI), fuel savings, reduced maintenance, more efficient use of driver time and fewer accidents.

"Telematics solutions improve auto efficiency dramatically. Owners and operators of fleet of buses, vehicles and trucks have to look at telematics solutions as a necessity, and not just "lovely to have" enhancements as perceived today in many businesses in this part of the world," added Berg.

In addition to the company's proven solutions, MiX Telematics' products and services are available in 112 countries worldwide, which gives the company an unrivalled expertise on the global stage. This extensive reach, along with established relationships with over 130 fleet partners, would be extremely difficult for competitors to replicate.

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About MiX Telematics
MiX Telematics is a leading global provider of fleet and mobile asset management solutions delivered as SaaS to customers in over 120 countries. The company's products and services provide enterprise fleets, small fleets and consumers with solutions for efficiency, safety, compliance and security. MiX Telematics was founded in 1996 and has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia and the United Arab Emirates as well as a network of more than 130 fleet partners worldwide. MiX Telematics shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) and on the New York Stock Exchange (NYSE: MIXT). For more information visit www.mixtelematics.com.

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