Dubai, UAE, 02 September 2015
Following a multi-agency competitive review, Emirates NBD has renewed its partnership with Mediavest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution.
"We're proud to have not only retained our current remit for Emirates NBD, but also, to have been entrusted with creating an integrated hub that covers both the art and science of the new media landscape. Our work for Emirates NBD has consistently focused on delivering towards the bank's business objectives and brand-building requirements. With this extended assignment, we're excited to bring together a diversified pool of creative talents, cross-platform capabilities, and ad-tech solutions," says Tarek Daouk, regional managing director at MediaVest.
"MediaVest has once again demonstrated superior ability to seamlessly bring together and integrate its media buying clout, social media expertise, content solutions and advanced technologies and tools to drive our brand and strategy forward. We've reaped great benefits from the scale and integration that MediaVest has brought to our brand and business. We're looking forward to the next chapter of this partnership," adds Vikram Krishna, Head Of Group Marketing & Customer Experience at Emirates NBD.
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About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others.
Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, du, Saudi Telecom, Tiffany & Co., adidas and Mondelez. SMG MENA- the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named 'Media Agency of the Year' at the 2014 Dubai Lynx festival.
SMG is part of Publicis Group [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.
© Press Release 2015
