Mashreq launches Mashreq Al Emirati product for UAE Nationals

Customized banking solutions exclusively for Emiratis

Dubai, United Arab Emirates, 21^st April 2012: Leading financial institution Mashreq announced the launch of its first ever unique proposition exclusively designed for UAE Nationals 'Mashreq Al Emirati'. Catering specifically to the Emirati segment, the bank will be connecting directly to the people of UAE.  Mashreq Al Emirati is for Emiratis by Emiratis, whereby highly trained UAE Branch Managers will become the touch point of customers through this unique bundled product. Quick, efficient and excellent service is key elements in Mashreq Al Emirati.

Setting a new direction for the bank, Mashreq Al Emirati speaks the dialect of Emirati's through its features and benefits. This newly launched product is set to fulfill the banking requirements of UAE Nationals.

With an array of products, Mashreq Al Emirati is offering personalized financial solutions such as a Personal Loan up to AED2.5 million or a Home Loan up with high loan amounts of up to AED12 million, along with tenors of up to 30years. This includes attractive benefits such as; free for the first year Mashreq Soltaire Infinite Credit Card, extending distinguished privileges with attractive offers with some of the finest luxury brands, free MashreqMillionaire savings certificate for a chance to become a millionaire every month, free iPhone 4S and a bonus 150, 000 Salaam Points. 

Farhad Irani, Head of Retail Banking Group at Mashreq commented, "As a UAE financial institution owned by an Emirati, this product, which is specially designed for Emiratis is our way of giving back to our customers. Mashreq Al Emirati is a realization of a dream package any Emirati would aspire to have. We have ensured to customize the package keeping in mind exclusive offerings and superior customer service and most of all innovation to offer comprehensive financial solutions to this segment."

Mashreq Al Emirati will provide customers a premium service by Emirati Branch Managers across the bank's extensive branch network and will personally attend to customers and become their Relationship Managers.

Shaker Zainal, Head of Distribution, Middle East at Mashreq said, "We pride ourselves in introducing Mashreq Al Emirati, which is an exceptional bundled product, one that fits well with the lifestyle and banking requirements of Emiratis. This is a product that sets the way forward and has been tailor-made to suit the Emirati community. Mashreq Al Emirati with its distinct features will set the pace in the industry and will surely compliment our distinctive offerings. Mashreq Al Emirati is put together to turn dreams in to a reality."

Mashreq Al Emirati is set to offer a rewarding relationship based banking experience, offering exciting and convenient financial solutions. This comes in line with Mashreq's commitment towards this segment through offering a pioneering package, which will assist them to address their banking needs.

Be it wedding plans, holiday, and a family home or securing a future for the family, Mashreq Al Emirati will assist to offer exceptional bundled products.

-Ends-

About Mashreq:
Mashreq is one of the UAE's leading National Financial institutions. Founded in 1967 as Bank of Oman, the bank has played a pioneering role in the industry, particularly in retail banking. Among its many firsts, it was the first to launch such products as travelers' cheques, credit cards and ATMs.

Mashreq has received numerous international awards such as the Best Bank in the UAE in 2008 from Euro money and various awards particularly for quality management. According to independent research it has more ISO certifications than any bank in the region by a wide margin. It's most recent acknowledgement was Best Consumer Internet Bank in Qatar and Best Consumer Internet Bank regionally by Global Finance Awards 2009.

As a leading financial Institution in the UAE Mashreq aims to be world class in every facet of its business, including its social responsibility to the community it serves. Towards this goal the bank pays particular attention to recruiting, training, developing and retaining UAE National employees.

For media related information, please contact:
Huda Ismail                                                               
Public Relations, Mashreq                                            
Tel: 04 -6083629                                                       
Email: HudaI@mashreq.com                                       

Nssrin Khalil   
Public Relations, Mashreq
Tel: 04 - 6083836
Email: NssrinK@mashreq.com

© Press Release 2012