PHOTO
Discover a whole new level at the mall as redevelopment project 'Evolution 2015' is revealed
Dubai - Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, announces the completion of its ambitious redevelopment project for its flagship Mall of the Emirates: Evolution 2015. On September 28, the iconic lifestyle destination will reveal a new 36,000 sqm retail extension that will set heightened standards of design, introduce new experiences, and pave the way to 40 new shopping, dining and entertainment outlets including world-class retail anchors making their debut in the Middle East.
With an investment of more than AED 1 billion on Evolution 2015, Mall of the Emirates will enhance customer experience with the largest redevelopment project to-date, reinforcing its position as one of the region's preferred and most popular lifestyle destinations. These improvements include state-of-the art architecture, new lifestyle options with 20 fashion brands, 12 restaurants; and a completely revamped 24-screen VOX Cinemas featuring advanced technologies such as: the first IMAX with Laser screen in the Middle East, the largest 4DX screen, the new THEATRE by Rhodes luxury concept combining fine food and film in a collaboration with Michelin Star Chef, Gary Rhodes, and two kids cinemas with an adjoining fun-filled party room
"Innovation is integral within Majid Al Futtaim as we live by the company's vision to create great moments for everyone, everyday. By re-shaping Mall of the Emirates with Evolution 2015, we continue to evolve and enjoy a competitive edge and leadership position as the Middle East's leading luxury and lifestyle destination. Evolution 2015 also coincides with Mall of the Emirates 10th year anniversary, marking a legacy that changed the landscape of the region's retail industry," says Michael Cesarz, CEO - Shopping Malls Business Unit - Majid Al Futtaim Properties.
Setting new standards of shopping excellence in the region, Evolution 2015 is a multi-phased project, which involved several enhancements and additions. Phase 1 was completed in 2014 with the unveiling of the Fashion District - an AED 100 million new precinct that has introduced some first-time boutique brands to the UAE. The beginning of Phase 2 marks the addition of a new taxi rank located next to Ski Dubai, at Welcome Court 4, which represented a total investment of AED 10 million. In addition, Mall of the Emirates increased its car park capacity by building a newly-opened parking deck with roof-top shade on Level 4, creating 1,300 new spots.
Once opened, the completion of Mall of the Emirates' transformation will welcome shoppers to see a fresh new quarter of the region's best-loved shopping destination. With Evolution 2015, Mall of the Emirates is demonstrating its commitment to redefining the shopping experience through further investment and development in luxury and fashion, sports and leisure, and dining destinations.
From being the region's first shopping resort when it opened in 2005, Mall of the Emirates has become a leading shopping, leisure and entertainment destination.
For more information, please visit www.malloftheemirates.com or www.facebook.com/MalloftheEmirates
The legal name of this company is "Majid Al Futtaim" and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
-Ends-
About Mall of the Emirates
Mall of the Emirates is the world's first shopping resort and flagship luxury destination, and welcomes close to 40 million visitors annually. Home to more than 590 international stores, totalling 235,000sqm of retail space, the mall offers more than 80 of the world's most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel and the Middle East flagship for Prada.
A dining destination with more than 90 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city. With direct access to the Dubai Metro, the mall includes 7,000 car park spaces.
The mall's unique family leisure offerings include Ski Dubai - the Middle East's first indoor ski resort and snow park, a 14-screen VOX Cinemas, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates is currently undergoing an AED 1 billion multi-stage redevelopment project, Evolution 2015, which will introduce new luxury, dining, lifestyle and entertainment concepts, anticipated to be completed by late 2015.
In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.malloftheemirates.com or www.facebook.com/MalloftheEmirates
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries.
Majid Al Futtaim operates 166 VOX Cinema screens and 18 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, Majid Al Futtaim launched Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.
Please follow us on:
https://www.youtube.com/user/majidalfuttaim
https://twitter.com/majidalfuttaim
https://www.linkedin.com/company/majid-al-futtaim
Media Contact:
The Portsmouth Group
971 4 369 3575
MAFP@theportsmouthgroup.com
© Press Release 2015
