15 July 2015
Kuwait - Being the premier retailer  and one of the largest retailers across the Gulf and Middle East, The Sultan Center has been working closely with UK retailer Waitrose as an exclusive distributor for Waitrose own label products in Kuwait and Lebanon. Through their collaboration, TSC and Waitrose have officially extended their 4-year partnership into Jordan giving shoppers access to a variety of new products.

The Sultan Center welcomes customers to experience a wide selection of high quality Waitrose products throughout TSC (Safeway) stores across Jordan. These new products can be found across a variety of categories including grocery, frozen foods, snacks and beverages.

The Group International and Non-Food Commercial Director, Makram Malaeb commented, "Waitrose has a royal warrant to supply groceries to UK's Royal Family. We are pleased to introduce such a reputable brand to our valuable clients in Jordan where they can shop from an array of items to fulfill their everyday shopping needs. We are committed to giving our customers more choices by offering the best quality, variety, and service which remains the cornerstone of TSC's proposition".

-Ends-

About The Sultan Center
The Sultan Center Food Products Co. KSC (KSE: SULTAN) is a regional conglomerate in retail, restaurants, distribution, real estate, telecom, and security services with revenues over US$1 billion. With a commitment to the core values of an open and diverse culture and a focus on respect and excellence in service, TSC became Kuwait's largest independent retailer and supplier of grocery items, fresh food, and general merchandise, with operations across the Gulf and Middle East region. Each week, more than 600 thousand customers visit our 63 stores and 26 restaurants in Kuwait, Bahrain, Oman, Jordan and Lebanon, where our 10 thousand associates provide unrivalled service, quality and range of products to make TSC "the customer's preferred choice".

Additional information about The Sultan Center can be found by visiting http://www.sultan-center.com, on Facebook at http://facebook.com/sultan_center and on Twitter at http://twitter.com/sultan_center

For more information, please contact:
Hala Al-Awadhi- TMCC PR AGENCY
Tel: 65991072
Hala.alawadhi@pr-tmcc.com

© Press Release 2015