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Global Communications Network received nominations in seven categories
Dubai, UAE: The success at Festival of Media Awards demonstrates once again Initiative MENA's commitment to marketing and media solutions. The awards recently took place at Jumeirah Zabeel Saray.
Several campaigns were particularly successful this year: Egypt's "The Green Genie" campaign for Etisalat Egypt won Gold in the Best Use of Video category, Dubai Media Incorporated campaign won a Silver award in "Sing for Abdo" in the Best Entertainment Platform category, and a further Bronze was awarded for Initiative's UAE's One Touch, Step Up for Life campaign.
Riham El Batanouny, Managing Director of Initiative Egypt, said, "We are proud of our success at Festival of Media MENA and look forward to the upcoming Festival of Media Global. This win is a testament of our team's dedication and our clients' confidence in our campaign management and delivery."
Raffoul Mattar, Managing Director of Initiative UAE added: "More than ever, we continue with our commitment to stretch boundaries and deliver impactful campaigns. The recent award wins and shortlists at regional and international festivals are indeed of great honour and recognition for us."
About Initiative:
Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients' business challenges: fast, brave, decisive and simple; fast and responsive to the constantly changing world of business; brave in tackling serious issues; decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviours. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative's comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.
Significant Awards
In the last two years, Initiative MENA has won over 50 international and regional awards and 100+ shortlists across media and marketing disciplines. Awards include M&M Global Awards, Festival of Media Awards, Festival of Media Global awards, Internationalist award for Media innovation, International award for Innovative Digital Solutions, Effie MENA, Dubai Lynx.
© Press Release 2016
