Doha - GCI Middle East scooped the biggest recognition in the industry at the GMR Marketing Effectiveness Awards (GEMAS 2008) for the best use of Public Relations for the launch of the 'Lost Paradise of Dilmun Water Park' in Bahrain, now one of the leading tourist attractions in the region. The event held in Madinat Jumeirah was attended by over 600 marketing, media and advertising executives from around the region.
Besides Philippe Skaff, CEO of Grey World Wide MENA and Greg Wixted, Regional Head of GCI, Paul Blunt, General Manager and Mohamed Ali, Sales and Marketing Director were present at the prestigious ceremony for The Lost Paradise of Dilmun. Greg said: "It is a very big honour for us to receive this award as one of the youngest agencies in the region. The 'Splashtastic' campaign was based on clear return on investment for every penny that the client invested in the launch and achieved phenomenal results, putting the water park firmly on the tourist map."
CEO of GCI Jeff Hunt stated, "This campaign epitomizes our emphasis on digital media and creative, innovative thinking, and we are fortunate to have such a strong team of professionals in the Middle East. I am particularly proud of the team's solid results, their ability to extend efforts beyond traditional media relations."
© The Peninsula 2008
