Euro Motors Jaguar Land Rover Collaborates with Ahmed Sharif, Bahrain Digital Influencer

Manama, Bahrain, 16^th March 2017

Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is proud to announce its successful collaboration with one of the most influential and popular online comedians in Bahrain, Ahmed Sharif.

Aligning with its consistent strives to nurture and develop raw potential, in terms of intrinsic talent, in the Kingdom, Euro Motors Jaguar Land Rover collaborated with Ahmed Sharif to produce a hugely popular comedy skit that was based on and shot at the Land Rover Experience located in Bahrain International Circuit. The video has gone viral in the region ever since its release, garnering over 600,000 views on Instagram in just over a week. The video sheds a comedic light on the amount of intensity the agile and powerful Land Rover vehicles go through during the off-road drive.

Speaking about this collaboration, the General Manager of Euro Motors, Mr. Paul Yates said: “It gives us great pleasure to have collaborated with one of Bahrain’s most popular young talents, Ahmed Sharif. This association with Ahmed Sharif stands as an indication to our constant efforts in promoting local talent and art in all its forms. By collaborating with one of the most dynamic young individuals, who is popular not only locally but at a regional level, Euro Motors jaguar Land Rover endeavours to communicate with our customers at a more personal level which in turn enhances and elevate our relationship with them. It was an absolute honour to have the young dynamic digital influencer participate in the esteemed Land Rover Experience Drive and we hope to collaborate with him and many other local digital influencers in the near future.”

The comedy skit is the second time Euro Motors Jaguar Land Rover have collaborated with Ahmed Sharif, the first being for an episode of the #WeekendAdventure Series. The seventh installment of the series saw Ahmed Sharif, along with few of his friends, travel through Bahrain in the Discovery Sport for an exciting weekend adventure to Nurana Island. Using Land Rover’s MYLAND Ardhi mobile app, the trio makes a stop at the Bahrain International Circuit, a 35 minute drive from Manama, where they take part in the adrenaline pumping Land Rover Experience at the Land Rover Experience Centre.

Ahmed Sharif is a young web comedian from Bahrain with more than 1.8 million followers on Instagram and over 70,000 subscribers on the video sharing platform, YouTube. He gained his esteemed audience through the posting of short humorous skits about family, relationships and a variety of miscellaneous subjects.

The Land Rover Experience is a unique drive, where visitors can develop their driving skills with expert tuition and gain a greater understanding of vehicle control, obstacle handling and how to assess different environments including navigating steep inclines, descents, side slopes and water crossings. A full day experience allows visitors to explore challenging terrain and refining driving techniques under the guidance of a qualified instructor. Guests can navigate off-road elements and attain a higher level of confidence that will prepare them for real world environments. The Passenger Experience lasts for a duration of 90 minutes, and the Driver Experience goes on for as long as 120 minutes.

The Experience Drives are unique and tailored to all guests, no matter what their skill level. The experiences range from a Half Day taster through to an Advanced Experience. All include an explanation of the Land Rover technologies on offer, instruction on how to best utilise these, and most importantly the chance to put them into action. The Experience team at BIC are all qualified and certified instructors with the Lead Instructors sent to the UK to complete their training.

To view the video on Instagram, visit Euro Motors Land Rover’s official Instagram page at @emlandroverbahrain or Ahmed Sharif’s official Instagram page at @a.sharif92

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

To know more, follow the latest posts about Jaguar on Facebook at Euro Motors – Jaguar Bahrain or on Instagram at @emjaguarbahrain and about Land Rover on Facebook at Euro Motors – Land Rover Bahrain or on Instagram at @emlandroverbahrain. Additionally, to get further information, follow up to date Jaguar tweets on Twitter at emjaguarBahrain or Land Rover tweets on emlandroverbh.

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© Press Release 2017