Saif Al Aleeli: Partnership reflects key role of leading national bank in supporting innovation in advanced technology

Dubai, February 3, 2016

The Organizing Committee of the UAE Drones for Good Award, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has announced Emirates NBD as a leading sponsor of the event which will be held at Dubai Internet City from February 4 to 6, 2016, with participation from 20 teams from UAE and around the world.

On this occasion, Saif Al Aleeli, Chief Executive Officer of Dubai Museum of the Future Foundation and Coordinator General of the UAE Drones for Good Award, said: "The partnership comes as part of concerted efforts between the government and banking sectors in UAE to support the efforts to provide smart services that rely on modern technologies and optimal investment in technology to achieve the highest customer satisfaction rates and happiness."

Al Aleeli added: "The partnership reflects the important role of Emirates NBD, as a leading national bank, in supporting innovation in the UAE, especially in the areas of advanced technology, which is expected attract investments worth billions of dollars in the coming years."  

Emirates NBD is a leading banking group in the UAE with operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia. The group is also an active participant and supporter of the UAE's main development initiatives and the various educational, environmental, cultural, charity and community welfare establishments.

The Drones for Good Award aims to harness the technology of unmanned aircraft to improve the lives of people, whether in the UAE or anywhere in the world. It aims to design a legislative structure to provide services through advanced technology such as unmanned aircraft in the areas of serving humanity.

For more information about the UAE Drones for Good, please visit: www.dronesforgood.ae.

-Ends-

For further information, please contact:       
ASDA'A Burson-Marsteller      
Tel: (+971 4) 4507600                      
Nedal Al Asaad
nedal.alasaad@bm.com

Omar Badran
omar.badran@bm.com

Saleem Stas
Saleem.stas@bm.com

© Press Release 2016