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Customers to benefit from location-based notifications on promotions and partner deals via bluetooth enabled technology
Dubai: Emirates NBD, a leading bank in the region, today announced the integration of bluetooth enabled 'Beacon Technology' on its Mobile Banking App to enhance customers' experience at bank branches.
Customers visiting select branches will be notified of ongoing campaigns and promotions on their smartphones, ushering a new era of intuitive, interactive communication between the bank and its customer. In addition, Emirates NBD customers within proximity of partner restaurants or outlets will be notified of available deals and privileges on their Emirates NBD credit or debit card.
"In keeping with our commitment to be the first to offer our customers the most advanced retail banking solutions, we have leveraged digital innovation to create a superior branch experience," said Suvo Sarkar, Senior Executive Vice President & Group Head - Retail Banking and Wealth Management, Emirates NBD. "Beacon Technology will enhance the way we communicate with customers and create a synergy between the physical and digital worlds.
Beacon Technology will assist the bank in gaining a better understanding on customers' specific needs based on their movements. The bank has partnered with (partner merchants) and will inform customers on ongoing offers based on their location.
"This breakthrough smart technology paves the way for an enhanced, more interactive banking experience, in addition to benefitting our partner merchants," continued Sarkar.
Expanding on the bank's unique service proposition, Pedro S. Cardoso, Head of Multichannel & CRM at Emirates NBD stated: "In keeping with our commitment to offer customers a truly superior and consistent experience across all banking channels, Emirates NBD embarked on comprehensive Multichannel Transformation program a few years ago. As a result, we have now set in place initiatives which set new benchmarks for the industry combining digital and physical to offer a truly distinct and seamless customer experience."
As part of its holistic service integrating physical and digital banking channels, Emirates NBD branches feature more advisory areas and integration with technology. Branches include service ambassadors that can guide customers and help them with understanding how to use and benefit from online and mobile banking. The bank also offers free wi fi to all branch visitors.
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About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 30th September 2015, total assets were AED 390.4 Billion, (equivalent to approx. USD 106 Billion). The Group has a leading retail banking franchise in the UAE, with more than 220 branches and over 900 ATMs and CDMs in the UAE and overseas. It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For further information, please contact:
Ibrahim Sowaidan
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Hiba Moussa
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: hiba.moussa@bm.com
© Press Release 2015
