25 April 2016
· Offers easy banking services via Twitter

Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced the launch of Social Banking, offering banking services via Twitter, making it the first Islamic bank in the UAE to offer banking services on a social media platform.

Customers will be able to perform select transactions such as balance enquiry, view their last few transactions, and make enquiries about their accounts or credit cards with a simple tweet. To maintain privacy and confidentiality, the bank will only respond to customer queries via a direct message.

The new service reaffirms Emirates Islamic's commitment to bringing greater innovation in Islamic finance, in line with the findings of the bank's recently launched ISLAMIC BANKING INDEX by EMIRATES ISLAMIC, a consumer survey on Islamic Banking in the UAE. The survey suggested that innovation is among the key drivers of Islamic banking's future growth and success. The Twitter banking platform complements the bank's existing digital channels which include ATMs, 24 hour telephone banking, online and mobile banking. Incidentally, Emirates Islamic was also the first Islamic bank in the UAE to launch a mobile banking app.

Commenting on the new service, Faisal Aqil, Deputy CEO, Consumer Wealth Management, Emirates Islamic said, "The introduction of banking via Twitter is a first for the Islamic banking industry and reinforces our continued commitment to set new standards of innovation in Islamic finance. In support of Dubai's vision of becoming a Smart City and a global hub of the Islamic economy, Emirates Islamic has taken the lead in creating modern banking solutions, centred on the time-tested values of Islamic finance.

"Banking via twitter is especially relevant given the UAE's advanced social media and mobile phone penetration. With this new service, we are able to offer our growing customer base yet another quick and convenient method to access their banking requirements," added Aqil.

Emirates Islamic's Twitter banking service will be available to all its saving and current account holders as well as credit card holders, through an easy registration process.

-Ends-

About Emirates Islamic:
Established in 2004, as Emirates Islamic Bank, Emirates Islamic is one of the fastest growing banks in the UAE. Combining the best in Shari'a compliant services with the strongest levels of customer care and efficiency, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Offering products and services developed in line with the highest ethical standards, Emirates Islamic gives customers the transparency they seek in a strong, honest financial partner.

Emirates Islamic offers a comprehensive range of products and services across the Personal, Business and Corporate banking spectrum with a network of over 60 branches and more than 170 ATMs/CDMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, and was the first Islamic bank to launch a mobile banking app and the first bank in the Middle East to launch an App on the new Windows 8 mobile platform.

Emirates Islamic has consistently received local and international awards, an acknowledgement of the bank's strong record of performance, growth and market leading banking practices. The bank was named 'Best Islamic Bank in the UAE' at the 2015 World Finance Awards and also won the prestigious Euromoney Award for Innovation in Islamic Finance 2015. In the Islamic Business & Finance Awards 2015, the bank was named 'Best Retail Bank, UAE'; 'Best Commercial Bank, UAE'; and 'Best Wealth Management, ME' . The bank also won 'Best Savings Account' for its popular Kunooz Savings Account and 'Best New SME Product' for its Business Banking Packages at the Banker Middle East Product Awards 2015.

For further information please visit www.emiratesislamic.ae or please contact:
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Tel: 971 4 4397430; Mob: 971 56 6405080
Email: AminaAlZarooni@emiratesislamic.ae

Tricia Rego | Hiba Moussa
ASDA'A Burson-Marsteller, Dubai, UAE
Tel: 971-4-4507600, Fax: 971-4-4358040
Email: tricia.rego@bm.com | hiba.moussa@bm.com

© Press Release 2016