And, announces significant increase of 39% in Mercedes-Benz passenger car sales in Abu Dhabi

Abu Dhabi, 3 February 2014:- Emirates Motor Company (EMC), Mercedes-Benz authorized general distributor in the Emirate of Abu Dhabi, received four notable awards from Daimler Middle East & Levant (DMEL) for their outstanding performance in 2014, and has also announced a significant increase of 39% in Mercedes-Benz passenger car sales in Abu Dhabi compared to 2013.

At the event, Mr. Kamal Rafih, General Manager of EMC, commented, "We are truly proud of this year's record achievements and are delighted to have been recognized at a splendid ceremony by DMEL. In particular, attaining the Highest Sales Ever for the second consecutive year, the Best Growth in Retail and the Highest Customer Service Satisfaction Index (CSI) score among Mercedes-Benz general distributors in the region are evidence of our commitment to continue excelling and reaching new heights."

Additionally, EMC deservedly obtained the Best Corporate Sales Award in the region owing to various strategic partnerships throughout 2014 with private and governmental organizations.  Most recently, EMC tied up with the Abu Dhabi Sports Council, and earlier in the year with the National Bank of Abu Dhabi, as well as Abu Dhabi Police and Europcar Abu Dhabi all of which reiterate the company's position as a market leader.

"We have noticed that specific models this year have gained more popularity than before, especially in the sports utility vehicle (SUV) segment which saw an increase of 44% in 2014 compared to the year before. Besides the Mercedes-Benz classes we are used to seeing sweep the market off its feet such as the luxurious S-Class which rose by a massive 196%, the stylish A-Class also witnessed an exponential boost of 156% in 2014 compared to 2013," continued Mr. Rafih.

Looking ahead, EMC has recently collaborated with Daimler Financial Services and Al Hilal Bank emphasizing its efforts in guaranteeing peace of mind and convenience to its premium clientele in the Emirate of Abu Dhabi when it comes to financing their vehicles. New developments are in the pipeline for the first quarter of the year which will include a launch of the Bespoke Studio Zone, as well as new integrated service contracts for customers.

Diana Al Shafie
MarComs Supervisor
T. 97126567276
M. 971506156973
Diana.alshafie@alfahim.ae

Afrah Mohammed
MarComs Officer
T. 97126567052
M. 971506432554
Afrah.ahmed@alfahim.ae

About EMC
As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth of Al Fahim Group. SKEA Gold Category winner in 2013, EMC houses the world's largest Mercedes-Benz facility, has been the authorized distributor of Mercedes-Benz in the Emirate of Abu Dhabi since 1962, and is the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.

EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides quality service with the constant availability of genuine parts. Innovative customer-oriented marketing programmers designed to provide comprehensive support to its loyal clientele, remain EMC's focus.

Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops. EMC serves a premium client segment in the region, including dignitaries, the UAE government, oil companies and the business community.

Moreover, EMC is greatly involved in socially, environmentally, charitable and sports-related community-driven activities. The Mercedes-Benz distributor is known for its endorsement of students with special needs, their role in promoting road safety and encouraging new talents in fine arts and sports to emerge and evolve. Some of the most impactful activities include sponsoring the Abu Dhabi Film Festival, hosting the Group 63 Club Drag Race and supporting the Abu Dhabi Police in their nationwide Traffic Week Campaign.

Combining compassionate corporate social responsibility with the finest marketing skills and state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for, namely the highest level of customer satisfaction.

www.emc.mercedes-benz.com

© Press Release 2015