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The embedded Sim (e-SIM) and the remote subscription management solution will support the expansion of the IoT and M2M markets
Dubai. U.A.E - UAE-based telecommunications service provider, du, today demonstrated e-SIM for the first time in the Middle East, in collaboration with Gemalto, the world leader in digital security. Demonstrated during a roundtable held today at the Grand Midwest Hotel in Media City, the e-SIM initiative will enable du’s subscribers to activate the e-SIM on any device over the air. This will allow for an enhanced user experience in a new era of technology adoption that supports multi-device usage - such as smart watch, tablet, laptop, other wearable devices or even cars.
Enabling a streamlined journey across multiple touch points, the e-SIM allows customers to flit between devices on-the-go, providing a seamless experience of consumers’ key technologies.
Saleem AlBlooshi, Executive Vice President of Network Development and Operations at du, said “At du, we are constantly innovating and developing our products and solutions to simplify and enhance the lives of our customers. Individual and enterprise customers increasingly rely on multiple devices for myriad reasons and they all expect the same seamless experience, no matter the device or when they use it. This is why we are proud to bring the e-SIM technology to the UAE for the first time and why we are working with major businesses to create tailor-made e-SIM solutions - to ensure we are providing best-in-class services for our valued customers. ”
A number of commercial launches are anticipated this year by various consumer technology organisations which will support e-SIM in the region. At the Mobile World Congress 2016, Gemalto demonstrated its GSMA-compliant On-Demand Connectivity solution, an end-to-end, interoperable solution which features an e-SIM managing subscription remotely.
Furthermore, the e-SIM is a key driver of IoT and M2M communication, while reducing costs and improving flexibility and efficiency as it drives economies of scale. The e-SIM will accelerate the growth of the IoT/M2M Industry by providing a single de facto standard for remote SIM provisioning. The collaboration intends to avoid market fragmentation and also drives economies of scale for all stakeholders and to support development of a strong e-SIM ecosystem. According to researches the growth will come from connected IoT/M2M devices estimated to be 15 Billion devices by 2020 including Connected Healthcare Devices, Connected Automotive Devices, and Smart Cities Devices.
AlBlooshi added: “The recent demonstration of e-SIM adds further impetus to the initiative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, in establishing the UAE as a global leader in all aspects and as an innovator in technology in the Middle East region.”
Commenting on the demonstration, Benoit Jouffrey, Vice President of On-Demand Connectivity solutions at Gemalto said: “We are thrilled to work with du on e-SIM technology to create a powerful platform which will provide tangible benefits for du’s customers. The On Demand Connectivity solution combined with the e-SIM will dramatically increase business opportunities across IoT verticals such as automotive or consumer electronics that rely on seamless connectivity."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security, with 2015 annual revenues of €3.1 billion and customers in over 180 countries. We bring trust to an increasingly connected world.
Our technologies and services enable businesses and governments to authenticate identities and protect data so they stay safe and enable services in personal devices, connected objects, the cloud and in between.
Gemalto’s solutions are at the heart of modern life, from payment to enterprise security and the internet of things. We authenticate people, transactions and objects, encrypt data and create value for software – enabling our clients to deliver secure digital services for billions of individuals and things.
Our 14,000+ employees operate out of 118 offices, 45 personalization and data centers, and 27 research and software development centers located in 49 countries.
For more information visit www.gemalto.com or follow @gemalto on Twitter.
About du
We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 8 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.
We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates International Telecommunications Company LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
For further information, please contact:
Saugat Chatterjee
Brand & Communications
du
Mobile: +971559367045
Email: Saugat.Chatterjee@du.ae
Layal Dalal
Communications Manager
MSLGROUP
Email: layal.dalal@mslgroup.com
© Press Release 2016
