750-acre (31 million sq ft) lifestyle development is anchored by a central square, the size of 16 football fields, as well as new Vida Town Square Dubai hotel and Reel Cinemas cineplex and open-air cinema

Nshama awards first phase deep services contract covering Zahra and Hayat Townhouse communities

Dubai, UAE; April 9, 2015: Town Square, Dubai's first-of-its-kind smartly designed, stylish, green neighbourhood by Nshama, is taking concrete shape for on-schedule delivery of its first phase residential communities with the first phase deep services contract awarded to Binladin Contracting Group.

Town Square is a vibrant 750-acre (31 million sq ft) development anchored by a central square, the size of 16 football fields, and featuring a range of lifestyle choices including Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema.

In addition to a 2.5 million sq ft retail precinct featuring over 600 stores and F&B outlets, Town Square also offers day-care facilities, playgrounds, play zones for all ages, swimming pools, fitness centre, athletic spa, interactive water features, skate parks, playgrounds, adventure zones, modern medical facilities and splash parks.

Nshama had recently marked the launch of the Zahra and Hayat Townhouses and Zahra Apartments, all bringing unbeatable value to end-user homeowners, assuring them the opportunity to 'live life at their price.' While the Zahra Apartments start at only AED 349,988, Zahra and Hayat Townhouses are offered at a price point, starting at only AED 999,988 for three-bedroom homes.

The deep service contract, to be executed in 180 days, covers excavation and back filling for district cooling piping network, storm drainage and main sewers, across the area that includes the recently launched Zahra and Hayat Townhouse communities. 

Fred Durie, Chief Executive Officer of Nshama, said: "Town Square is distinguished by an unmatched value proposition that enables people to shift from a rental model to an own-home lifestyle through thoughtfully designed residences that come at affordable price points. We are committed to delivering the projects as per schedule, highlighted by the contract awarded for undertaking deep services. Nshama is drawing on its expertise in project management in developing Town Square to high quality standards and by working with experienced contractors and consultants."

Medhat Ammari, Manager, Technical Affairs of Binladin Contracting Group, said: "We have a strong history of undertaking large-scale projects and executing them as per clear timeframes. Town Square by Nshama is an exceptional project that focuses on providing maximised value for customers and we have commenced work on the first deep services contract to complete the work within the agreed time schedule."

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. It has a high land-to-building ratio, with more open spaces for a greener community.

For more details, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714 3661682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. The sales centre is open daily from 10am to 10pm from Saturday to Thursday, and from 2pm to 10pm on Friday.

About Nshama:
Nshama is a private developer of integrated lifestyle communities differentiated by its focus on offering distinct value propositions for aspiring home-owners. Bringing the expertise of project development professionals from around the world, backed by strong domain knowledge, Nshama aims to create elegantly master-planned neighbourhoods that are smart, interconnected, networked, tech-driven and sustainable.

Nshama projects are truly self-contained and offer residents all their needs in close proximity. Its projects are differentiated at all touch points - from value to amenities, location and sustainability considerations. Investing in Nshama enables customers to shift their lifestyle from a predominantly rent-driven model to an own end-user home that is cost-competitive and a solid investment for the family. www.nshama.ae

For more information, please contact:
Kelly Home
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com  

© Press Release 2015