City Centre Mirdif attains LEED Gold Existing Buildings Operation and Maintenance certification

World's largest mall to achieve prestigious sustainability rating

18 months dedicated to working with 500+ retailers to achieve accolade

Dubai, 22 July 2015: Majid Al Futtaim, the leading retail and leisure pioneer in the Middle East, has set a new global benchmark in sustainable retail development and property management with the worlds largest shopping mall to achieve a prestigious sustainability rating.

The U.S. Green Building Council confirmed City Centre Mirdif shopping mall in Dubai as the largest mall in the world to achieve the LEED Gold EBOM (Existing Buildings Operation and Maintenance) rating, which is located in one of the hottest places on earth.

A commitment to enhancing peoples lives through sustainable real estate is at the heart of Majid Al Futtaims business strategy. The company has set ambitious goals for 2018 to deliver results across three key areas developing and managing high performance assets that support prosperous communities and in doing so deliver pioneering standards across its business.

The three million square foot City Centre Mirdif encapsulates the very best example of this five-year Sustainability and Green Building Strategy, which has set the standard for developers not just in the United Arab Emirates, but across the Middle East region. Through its assets, Majid Al Futtaim continually develops and advances its understanding of sustainable development, using innovative techniques to reduce impact on the planet and improve operational performance and efficiencies.

The initiative at City Centre Mirdif required co-operation from more than 500 retailers in the mall including Carrefour and leisure and entertainment brands VOX Cinemas, Little Explorers and Magic Planet. The mall operations team, retailers, and brands supported efforts by achieving targets across 110 category areas including alternative transport, water efficiency, waste management, green cleaning policies and efficient energy management.

Alain Bejjani, CEO of Majid Al Futtaim Holding, said: We are witnessing a genuine drive of development projects pursuing increasingly higher levels of sustainability, with more companies seeking to embrace internationally-recognised standards. We lead by example by applying international best practices across our entire business operations and portfolio of brands. In doing so we support the economic and social development of Dubai and the wider Middle East region.

The innovative sustainability practices, implemented by Majid Al Futtaim, signify the companys leadership in the green building movement in MENA. The accomplishment also supports Dubais vision to become one of the most sustainable cities in the world by 2020, which forms part of the United Arab Emirates broader development and economic diversification goals.

Working in partnership with Enova by Veolia, a Majid Al Futtaim facilities and energy management provider, the success at City Centre Mirdif will serve as a catalyst to increase the adoption of sustainable building practices across the MENA region. Buildings that were previously ineligible to be considered for LEED certification can now target ratings, following the combined efforts of Majid Al Futtaim and the U.S. Green Building Council.

The harsh Middle East climate previously excluded buildings from achieving LEED EBOM, because of the high amount of energy consumption used for cooling (more than 60%), along with the complex nature of integrated malls in the region. Majid Al Futtaim pioneered this concept in the Middle East back in 1995, combining a variety of retail, leisure and hospitality businesses such as gyms, medical clinics, cinemas, hypermarkets, hotels and retail into one lifestyle destination.

Chris Dixon, Technical Operations Director, Shopping Malls at Majid Al Futtaim said: The biggest hurdle was achieving the energy and atmosphere pre-requisite for energy requirements set by the U.S. Green Building Council. Working together for 18 months we developed a regression analysis model so that buildings in the region can become eligible for the certification for the first time. With malls open for 16 hours a day, and outside temperatures reaching over 50 degrees Celsius, it is far more difficult to acquire LEED Certification than other parts of the world, and until now wasnt possible.

Implementing this innovative governance structure for sustainability supports the Dubai Governments vision and also upholds the United Nations Global Compact, to which Majid Al Futtaim became a signatory in 2013. Majid Al Futtaim has already achieved significant progress since the strategy was implemented two years ago including achieving high standards of energy efficiency. Since 2012, Majid Al Futtaim has saved over 11,000 megawatts, which is enough energy to supply electricity to over 200 households for an entire year.

Other areas where the company has made a significant impact across its assets include: USD $410,000 saved in hotels as a result of environmental investment, achieving LEED Gold certification on a third of its buildings including City Centre Mirdif, City Centre Fujairah, City Centre Beirut, and My City Centre Al Nasseriya and contributing almost USD $2 million towards community investment in 2014. 

Bejjani concluded, We develop and manage better buildings that are highly environmentally efficient to deliver social and economic benefits to our communities, customers and supply chain. By embedding sustainability in our business we increase the value of our brand, boost long-term profitability, create new business opportunities, and maintain our talented workforce.

-Ends- 

Media Contact:
Sheila Baldago-Tobias
The Portsmouth Group
Tel:  +971 4 369 3575
Email: sheila.tobias@theportsmouthgroup.com

The legal name of this company is Majid Al Futtaim and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer:  All facts and figures in this release are accurate at the time of issuance.

About City Centre Mirdif
City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.  City Centre Mirdifs unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas. City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards

City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.citycentremirdif.com or www.facebook.com/CityCentreMirdif

About Majid Al Futtaim 
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

A remarkable business success story, Majid Al Futtaim started from one mans vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries. 

Majid Al Futtaim operates 143 VOX Cinema screens and 18 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, Majid Al Futtaim launched Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf. www.majidalfuttaim.com

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