Abu Dhabi Media's first all Action Sports Channel

The Best is only going to get Better

Abu Dhabi, 5 May 2015

Abu Dhabi Media, one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, launches a 24/7 HD action sports channel focused on live broadcast. In collaboration with IMG, Abu Dhabi Media welcomes EDGE Sport HD to the Abu Dhabi Television network making it the first English Channel in the group transforming the UAE sporting sector.

Commenting on the launch, Abdul Hadi Al Sheikh, Executive Director of Television of Abu Dhabi Media, said: "We are working seamlessly on ensuring the best content reaches its audience world wide. We are focused on engaging the audience through unique programming and revolutionary content. In line with this, we are adding EDGE Sports HD to our television network which is focused on hosting the highest profile events targeting a very unique demographic."

The latest addition is dubbed the future of action sports and is set to transform sport media setting a new benchmark by brings over 900 hours of content and broadcasts over 500 live hours through 320 million households from 25 different territories.

"Our multi-platform offering is built around the fan; delivering the best content world wide at a click of a button. We are focusing on keeping up with the trends today working towards setting trends tomorrow," Al Sheikh added. "Abu Dhabi Television network does work on bringing international brands to the region, but still works on incorporating the local flare into the content. The 24/7 fully HD channel is the fastest growing TV channel in action sports worldwide and holds the lowest repeat ratio in this genre." He concluded.

Programming includes: The World Surf League, FIA World Rallycross Championship, World Snowboard Tour, Kiteboarding, BMX Supercross World Cup Series, The International Festival of Extreme Sports, The Vans Bowl-A-Rama 2015, Freestyle,ch and the Kimberly Diamond Cup.

The encrypted Channel promises to bring over 53 live events, 514 live broadcast in 100% HD.

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About Abu Dhabi Media:
Abu Dhabi Media ( , also known as ADM) is one the fastest growing multi-platform media and entertainment organizations in the Middle East. Established in 2007, ADM operates and manages more than 20 market-leading brands across various broadcast, publishing and digital platforms. Abu Dhabi Media is the only organization that covers the entire spectrum of the media industry by providing content that informs and entertains the local community. www.admedia.ae

© Press Release 2015