To recycle and reduce waste for a better environment

Kuwait, 21 February 2012: Al Massaleh Real Estate, one of the region's leading real estate developers, has signed an agreement with Istidamah Holding, which specializes in efficient, market-leading waste management and recycling solutions.

The Chairman and Managing Director of Al Massaleh Real Estate, Mr. Najeeb Al Saleh, said: "We are very pleased to sign this agreement with Istidamah Holding.  Messaleh Real Estate is committed to managing its business in a responsible fashion, which includes considering the impact on the environment of all our operations.  This agreement means that we will now be able to ensure that paper waste at our headquarters at Universal Towers will in future be recycled properly and reused, rather than dumped or burned.

"We know that the consumption of paper has increased significantly worldwide, which in turn has led to increased paper production and to a reduction in green areas and the exhaustion of forests. As a company, we are committed to recycling where possible, and we hope that more people will become aware of the importance of recycling paper and other materials and the role recycled materials can play in building a healthier and better environment."

Mr. Khalid Mohamed Al-Mutawa, Chairman and Managing Director of Istidamah Holding, said: "Partnering with Al Massaleh Real Estate is a major step for us and we hope to collaborate further in the future. Istidamah's goal is to use its professional expertise and the services to assist companies in developing their recycling programs.  Managing waste efficiently has wide benefits, not only to the environment but also to society through the reduction of health issues often caused by waste burial and traditional management methods.

"Since we started our operations in 2010, Istidamah has sought to offer innovative environmental solutions to organisations both inside and outside of Kuwait. In that time it has gained the trust of many private and governmental organisations which support our plans to be recognized as one of the leading environmental and consulting companies in waste management, recycling, and industrial projects."

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About Istidamah Holding
Founded in Kuwait in 2010, Istidamah Holding designs, develops and implements waste management infrastructure projects with a focus on processing and recycling industrial, agricultural and hazardous materials including medical and electronic waste, for the public and the private sectors. The company is also involved in alternative energy projects such as solar, wind, and waste to energy projects, as well as providing innovative solutions with the collaboration of some of the industry leading companies around the world.

© Press Release 2012