Abu Dhabi, Feb 28th, 2012 (WAM) -- Abu Dhabi Universitys College of Arts and Sciences announced the launch of a new program in Mass Communication at Abu Dhabi and Al Ain campuses.

The new B.A in Mass Communication, offers students the choice between three areas of concentration which are: Print Journalism, Broadcast Journalism, and Strategic Communication.

Dr. Nabil Ibrahim, Chancellor of Abu Dhabi University, explained that new program which is accredited by the Ministry of Higher Education and Scientific Research, was designed based on thorough monitoring of the current and future labor market needs, to provide students with the specialized skills they need to excel in the ever-changing field of Mass Communication.

He added that the program aims to equip students with an in depth knowledge of the theoretical and conceptual aspects of mass communication, and enable them to work effectively for a variety of careers in its related fields.

Dr. Radwan Al Jarrah, Dean of ADUs College of Arts and Sciences pointed out that the Mass Communication program will be offered in English; however media writing courses will be bilingual so graduates are skilled and specialized to meet the demands of any media organization, in Arabic and English.

Copyright Emirates News Agency (WAM) 2012.