2 stores in KSA open today with 10 new stores planned in Qatar, UAE and KSA by Abu Issa Holding

Dubai, United Arab Emirates, 07 September 2015: bugatti, a men's fashion brand from Germany, is celebrating its first anniversary at Al Salaam Mall in Jeddah, Saudi Arabia. The 220 sqm store opened last August 24, 2014. To mark this milestone, the bugatti store, with its newly developed design reflecting bugatti's style values of being "cultivated", "casual" and "chic", is also offering exciting discounts and promotions on all men's fashion wear until 15 September 2015.

bugatti, established in 1978 in Herford, Germany, is a European brand owned by German-based fashion group, bugatti Holding Brinkmann GmbH & Co. KG. The iconic brand currently operates across Lebanon, Kuwait, Oman, Qatar, and Saudi Arabia and is looking at expanding the brand's footprint in the MENA region.

Abu Issa Holding is the exclusive franchise partner of bugatti in Qatar, United Arab Emirates and Saudi Arabia. B&T Brands and Trade Services, on the other hand, is the sole brand representative of bugatti in the MENA region.

"Abu Issa Holding is one of the leading business groups in the Middle East and we are excited to grow the bugatti brand with them", said Alexander Prietz, CEO of B&T Brands and Trade Services. "We believe that Abu Issa Holding is the right partner to re-energise and strengthen the brand even further, launch the newly developed store concept and expand bugatti's retail presence in these three key markets", he added.

Marco Bester, Director of Retail and Brand Management for Abu Issa Holding said, "bugatti is thriving and growing steadily and we are delighted to be a part of it. We will be expanding our bugatti network across Qatar, UAE and KSA in the next three years and are in negotiations with several shopping malls to get prime locations for bugatti. We believe bugatti is the right brand, price and profile for this market and are positive of its success in the years to come."

bugatti achieved strong growth in 2014 with its global sales increasing by 3.5% to 220 million Euro as its brand appeal expands further. bugatti is looking to enter Bahrain, Egypt, Iraq, Jordan, Algeria and Morocco.

The second bugatti store by Abu Issa Holding at Al Nakheel Mall in Riyadh, Saudi Arabia which opened early this year is also offering promotions up to 50% until 30 September 2015.

-Ends-

About Abu Issa Holding
Abu Issa Holding (AIH) is one of the leading business conglomerates in the Middle East, based in Doha -State of Qatar. Built over three decades, the group is one of Qatar's most diversified and progressive businesses. It controls and operates market-leading companies across Qatar in various sectors including retail, distribution, telecommunications, IT, energy & engineering, investment, real estate management and other market operations.

About B&T Brands and Trade Services
B&T Brands and Trade Services made its business arranging retail services and connections between Middle East store operators and investors towards European brands and manufacturers. B&T's Middle East head office is based in Dubai Jumeirah Lake Towers. Its permanent and close collaboration with its affiliate company B&T Brands and Trade Services GmbH in Munich, Germany, generates a dependable bridge from Middle East to Europe. Thus, B&T is able to offer high quality and quick services for both its European clients as well as its partners in the Middle East region and offer holistic and transparent solutions to both market participants. Currently B&T represents bugatti, LERROS and Fornarina and is working on its own retail concepts. For further information, please email: info@brandsandtrade.com

About bugatti
Europe is the inspiration, bugatti is the brand. Europe means cultural and creative diversity. London, Paris, Milan - three of the world's most important metropolitan cities are at home here. The bugatti brand also has its roots in Europe and draws its inspiration from the continent's rich heritage. This is reflected in the bugatti brand mark. Each delicate leaf on the laurel wreath around the "bugatti b" represents a European country. bugatti in the MENA region offers a full range of men's business and leisure fashion in mid to sophisticated genre.

Press Contact: For further information please contact Jacqueline Patrona, B&T Brands and Trade Services Middle East DMCC, Tel: +971 4 2776461 ; email: j.patrona@brandsandtrade.com

© Press Release 2015