Google, P&G, And Unilever To Speak At Lebanon's First Ever Global PR Event

Beirut - Lebanon, 10 September 2015

International PR and social media gurus from the world's most admired brands will attend the "Global PR Trends Summit Beirut", Lebanon's first international PR event, taking place on October 8-9, in Beirut.

"After the phenomenal success in 16 countries around the world, we are happy to be finally bringing our PR Trends Summit to Lebanon. The event will focus on the latest trends in social media and public relations, with special focus on visual PR, content management and reputation management. The "Global PR Trends Summit Beirut" will also include a one day interactive workshop on crisis management by Donald Steel, one of the world's biggest crisis experts", says Kosta Petrov, Event Director of the Global PR Trends Summit.

Lebanon's first ever international event on PR and communications kicks off with a presentation on using data in corporate communications by Joyce Baz, Head of Communications for Google in the Middle East. During the two day interactive event, Lebanese PR professionals will also be able to hear presentations on content management in PR by Heather Mitchell, Global Head of Social Media at Unilever and Alex Malouf, Corporate Communications Manager at P&G.  Elkar Paler from AstraZeneca and Andrew Widger from Pfizer will present lessons learned in reputation management from the pharmaceutical sector. The "Global PR Trends Summit Beirut" will also include presentation on PR measurement by Thierry Nicolet, Global VP Press Relations at Schneider Electric and a full day crisis simulation workshop by Donald Steel, Former Chief Communications Advisor at BBC.

Organized by P World, with annual shows in 16 different countries, including Jordan, Egypt, Qatar, Oman and Turkey, the Global PR Trends Summit is the world's fastest growing PR event. The Lebanese edition of the event is organized in cooperation with TRACCS and is supported by the Middle East PR Association (MEPRA). Executive Magazine is the event's official business magazine.

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For tickets and pricing for the "Global PR Trends Summit" in Beirut, please visit: www.thepworld.com/pevents/event/103/global-pr-trends-summit-beirut

© Press Release 2015