First outlet to be opened in Doha Festival City
18th April, Dubai
Sumo Sushi & Bento, a home-grown UAE company, announced today that Apparel Group has signed a franchise agreement to bring forward 20 Sumo Sushi & Bento outlets across the GCC region. Founded by Nilesh Ved, Apparel Group has over 75 global fashion and lifestyle brands in its portfolio. Building on its expansive relationship with various malls, Apparel Group will focus on bringing Sumo Sushi & Bento to its mall locations throughout the GCC.
The franchise agreement was signed official signed on 13th of April, in the presence of senior officials of both groups at an exclusive ceremony held in Dubai, United Arab Emirates.
The first restaurant under this agreement is scheduled to open at the 1st of June in Doha Festival City (Qatar), followed by other shopping malls and retail establishments across the Middle East using the existing network of Apparel Group in the region.
Sumo International Inc, operates and franchises a highly lucrative chain of 15 restaurants across UAE, Bahrain and Oman, while Apparel Group has over 75 brands in its portfolio covering four continents.
Darami Coulter, Global Marketing and Communication Manager, Sumo International Inc commented ‘We are thrilled to work with Apparel Group and we believe they are the ideal partner to help us drive the expansion of Sumo Sushi & Bento in the fast growing GCC markets. To be recognized by Apparel Group as a strong brand, performing well with a reputation for quality food and service is very encouraging. Both brands share an affinity for recognising consumer desires and superseding these with a quality offering.”
About Sumo Sushi & Bento:
Opening its doors in Dubai in 2000, the Japanese family dining franchise Sumo Sushi & Bento was launched by four Dubai-based entrepreneurs. The original Japanese family friendly restaurant, the brand now has 16 outlets distributed across the UAE, Bahrain and Oman.
Built on international standards, Sumo Sushi & Bento specializes in the creation of customized Sushi Sandwiches, Poke’ Bowls, Salmon Lovers Bento and other Japanese specialty rolls. In its 17th year, the franchise is in key areas across the UAE and Bahrain while charting an expansion plan targeting further GCC countries, as well as South Asia and beyond. Sumo also offers its customers convenient options including dine in, takeaway and delivery to make the experience even more delightful.
For further information on Sumo Sushi & Bento, please log on to: http://sumosushibento.com/
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