28 March 2017

Dubai - The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has launched the “Reading Convoy” initiative, which seeks to distribute bundles of books on various topics to Emirati families residing in remote areas of the country.

Reflecting MBRF’s commitment to the “Month of Reading” initiative, the “Convoy” will see a delegation of the Foundation’s employees visit remote areas across the UAE from March 26 to 30, 2017, to distribute these “Knowledge Bundles”. The areas include: Al Aweer, Al Habab, and Hatta in the Emirate of Dubai; as well as Falaj Al-Mu’alla, Murbah, Qidfa’, and Dafna in Umm Al-Qaiwin. Elsewhere, the delegation will visit the Western Region and Zayed City in the Emirate of Abu Dhabi, in addition to Dibba Al-Fujairah.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched the ‘Reading Convoy’ initiative to support the National Reading Strategy, which designated the month of March as the annual ‘Month of Reading’. The initiative is also part of the Foundation’s efforts to honour the Year of Giving 2017, which was announced by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, to promote social responsibility in the Emirates.”

“This new initiative reaffirms the Foundation’s role as a leading vehicle for the production and dissemination of knowledge not only in Dubai, but in the entire UAE,” H.E. bin Huwaireb continued. “The ‘Reading Convoy’ reaches out to Emirati families in remote areas across the country and offers them ‘Knowledge Bundles’ to educate all members of the family. The initiative also promotes volunteer work among our own employees, who are personally delivering these bundles to the families.”

More than 3,000 bundles have been earmarked for distribution, and the Foundation is working to widen the area covered by the initiative in order to reach more villages and cities across the UAE. This comes on the heels of the positive feedback the Foundation has received from the public – particularly on social media. The initiative promotes reading in the UAE and distributes the Foundation’s publications to all segments of society, which include international bestsellers translated into Arabic.

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© Press Release 2017