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Dubai, United Arab Emirates
The Dubai World Trade Centre successfully achieved today a Guinness World Record for most participants riding in a virtual reality roller coaster in one hour at GITEX Technology Week, putting Dubai on the map as a global hub for VR innovation and earning a place in the history books.
Powered by Samsung, 461 GITEX participants strapping on Samsung Gear virtual reality headsets powered by Oculus, while being thrilled by a visual roller coaster presented in a 4DX theatre. Organisers had expected 250 people, and smashed through the record overwhelmingly with nearly double the number.
“Virtual reality has rapidly advanced to enter the mainstream in transforming experiences in entertainment, education, and healthcare. Attempting this virtual reality world record underlines Dubai’s commitment to innovation, and GITEX Technology Week as the one of the world’s leading events for immersive technologies,” said C. Purushothaman, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics.
“At GITEX Technology Week, showcasing the latest virtual reality innovations and breaking world records shows how the show is a platform for serious business, and serious fun,” said Trixie LohMirmand, the Senior Vice-President for Exhibitions and Events Management at the Dubai World Trade Centre.
Experience AR and VR innovations at GITEX Technology Week, running from 16-20 October 2016 at the Dubai World Trade Centre. Visit www.gitex.com for more information.
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About GITEX Technology Week
GITEX is the largest technology exchange and marketplace for Middle East & Africa. Held annually in October at the Dubai World Trade Centre, the five-day show is comprised of an exhibition covering over 110,000 sqm, a technology leaders conference, the GITEX Startup Movement and many other show features. GITEX attracts over 150,000 technology professionals, enterprise leaders, public sector officials and entrepreneurs from over 140 countries. GITEX is focused on showcasing the latest innovative technologies, providing high ROI on business opportunities and is the region’s leading platform for technology and business.
About Dubai World Trade Centre
With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast growing MICE industry into a Free Zone, multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Development and Management. Complementary to the primary service offerings are a range of value added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award winning hospitality portfolio.
For more information, please contact:
Wallis Marketing Consultants
English: Steve Baron
Arabic: Feras Hamzah
Tel: +971 4 275 4100
Gitex@wallis-mc.com
Dubai World Trade Centre
Annie Bricker
Manager – Editorial Content - Marketing Communications
Mob: +971 56 130 5505
Email: Annie.Bricker@dwtc.com
© Press Release 2016
