16 November 2015
Dubai, UAE - Al Sharq Investment is launching a project of firsts, The Alef Residences, serviced by the world renowned W Dubai - The Palm, located on the breath taking west crescent of Palm Jumeirah. Two of the region's largest and most respected business conglomerates have been brought together, Qatar's Al Mana Global and Saudi Arabia's Al Sharq Group, in a partnership that strives to set new standards in the luxury lifestyle sector.

The Alef Residences have been built as a response to a distinct gap in the Dubai residential market, a need for quality on another level, leading to residences made from only the finest materials, delivering spacious and comfortable apartment living beyond the current industry expectations. Inspired by the wadis and bastakiya, the development is rooted in the Arabic in which it was born, representing the first development under The Alef brand set to have a global reach starting in the Middle East. Currently under construction on a 46,840 sqm plot of land, the fully funded Alef Residences are scheduled for handover in Q2 2017 standing for quality, luxury, beauty and elegance.

The Alef Residences will bring together a community of like-minded individuals, hailing from diverse cultures and destinations, specially designed to deliver a new sense of belonging. The materials used in the construction of the development have been meticulously sourced, including the finest timber, marble, stone, and bespoke finishes. The 104 homes,all with unique floor plans, are located across eight mansions featuring their own dedicated lobbies and private elevators, shared by only two apartments on each floor for the ultimate in discrete living.

A selection of two, three, four and five bedroom luxury homes offer from4,800 to 15,000 sqft of spacious accommodation, with stunning floor to ceiling panoramic ocean and skyline views, large balconies and gardens, some even with their own pool. The pinnacle is reserved for two ultra-luxurious single penthouses and three duplex penthouses. The project has been uniquely tailored to cater for a diverse range of cultures with the top two floors just shell and core so owners can take advantage of world class interior designer partners to customise their apartments to their individual sense of style.

The contemporary and sophisticated residences are surrounded by a tropical landscaped garden and a 475 metre long white sandy beach - the largest private residential beachfront location in Dubai. The beachfront promenade will become a haven for relaxation and recreation, with private cabanas and a range of water sports. The residences will also boast an exclusive private members' club; the Club 104, available to residents and select VIPs to unwind, socialise and dine. In addition, residents will have VIP access to the W, its 24/7 concierge service and amenities, including six innovative dining destinations. Alternatively they can choose to relax in the comfort of their own home and take advantage of the in-residence catering service, ordering from a broad selection of W delicacies.

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Al Sharq Investment
Al Sharq Investment brings together two of the region's largest and most respected conglomerates. Qatar's Al Mana Global(Al Mana) and Saudi Arabia's Al Sharq Group - in a partnership that strives to set new standards in the luxury lifestyle sector. Al Sharq Investment leverages the respective capabilities of each partner.

Established in 1975, Al Sharq Group is recognised as one of Saudi Arabia's industrial pioneers, having forged a reputation as one of the region's biggest producers of plastics materials. Ensuing expansion has seen it successfully branch into other industries, most notably agriculture, real estate development, and hospitality.

Al Mana ranks as one of the Middle East's most diversified conglomerates, with more than 55 companies under management in eight countries across the region. Established in

1951, Al Mana'sbusiness interests extend from automotive, real estate and retail investments, toF&B, technology, media and entertainment. Its property portfolio spans the Middle East and the United Kingdom, and it is currently assessing further opportunities in continental Europe.In its home market of Qatar, Al Mana represents some of the world's most prestigious luxury brands, from Hermes to Giorgio Armani.  Other strategic brands includes Harvey Nichols and Le Meridien.

It is this recognition and understanding of brand loyalty, integrity and commitment to quality that infuses Al Sharq Investment's ambition to establish itself as one of the world's leading developers of ultra----‐exclusive, luxury, lifestyle developments.

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© Press Release 2015