Dubai, United Arab Emirates: Woods Bagot, the global architecture and design company, today revealed its latest interior design project in Dubai for 25hours Hotels, a unique hotel concept that provides inventive hospitality experiences for the modern nomadic traveller’s needs. The hotel operator, formed in 2003 with ten locations in six cities, will work closely with Woods Bagot to realise a vision of creating a vibrant destination for businesses, residents, tourists and visitors within the Dubai World Trade Centre’s One Central development.
Woods Bagot has been commissioned by Dubai World Trade Centre for the 25hours Hotel, operated by their strategic partner and world leading travel and lifestyle group AccorHotels, to provide Full Interior Design Services for 25hours Dubai Hotel, the company’s debut location within the Middle East and first outside Europe.
25hours Hotels, the game-changing disruptive hospitality brand which was conceptualised in Germany, is renowned for offering its guests a sense of expressive storytelling through design, interpretation of context, and a touch of adventure during their stays. Weaved into each one of their locations is a desire to create an invitingly warm and social hub where international travellers and local guests can come together to enjoy a unique travel experience.
Woods Bagot will call upon its near 150-year heritage and over 15 years of local market experience in the Middle East to complete the project. Working closely with 25hours Hotels’ creative team known as the ‘Extra Hour Lab’, a unique look and feel that is synonymous with the brand will be created for the interior of the venue ahead of the hotel opening its doors to guests in 2020.
“The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.” Christoph Hoffmann, CEO, 25hours Hotels
Richard Fenne, Principal and Studio Chair of Woods Bagot’s Dubai studio, said “This commission demonstrates our capabilities in hospitality design to meet complex and challenging briefs. We are excited to be working with a brand like 25hours Hotels as it continues to push boundaries and grow into new markets.”
When the project is complete in 2020, the venue will be a four-star lifestyle hotel that comprises 434 rooms with amenities including four restaurants, a café, a concept store, a pool bar, a spa, a gym and meeting rooms. The hotel will also feature a Monkey Bar, which was first opened at the 25hours Hotel Bikini Berlin and which has become a signature part of the brand around the world.
About Woods Bagot
Woods Bagot is a People Architecture company, placing human experience at the centre of the design process in order to deliver engaging, future-oriented projects that respond to the way people actually use space. We do this as a global design and consulting studio with a team of over 850 experts across 17 studios spanning four continents.
Our Global Studio model allows us to work collaboratively across time zones and borders, using the latest technology to share design intelligence and strengthen our knowledge base around the world.
Based in the United Arab Emirates for over 15 years our experienced team of architects, interior designers and urban designers have a profound understanding of the local culture.
For further details please contact:
Zuleika Mason
Bid and Marketing Manager, Woods Bagot
+971 4 404 1600
About 25hours Hotels
25hours is a young hotel idea characterised by personality and a charming and relaxed service that seeks to find contemporary answers to the demands of urban, cosmopolitan travellers. The brand focuses on individuality, authenticity and character, and designs each of its hotels in partnership with various designers and in a unique style, under the motto 'Know one, know none'. The 25hours Hotel Company was founded in 2005 by Stephan Gerhard, Ardi Goldman, Christoph Hoffmann and Kai Hollmann, and today operates ten hotels in German-speaking countries. Other establishments will open soon: 25hours Hotel Terminus Nord, 25hours Hotel Das Tour, 25hours Hotel The Circle (2018), 25hours Hotel Firenze and 25hours Hotel Dubai (2020). In autumn 2016, the 25hours Hotel Company announced its strategic alliance with AccorHotels and now also actively pursues hotel projects around the globe.
25hours Hotel Press contact
25hours Hotel Company
Juliane Marquardt
PR Manager
p +49 (0)40 226 162 441
© Press Release 2018
