- Orders to be processed in less than 5 minutes
- Automated robotised picking will allow up to 1,800 items to be picked per hour
- Technology will offer Carrefour’s customers fresher products and increase in capacity to deliver more orders
Dubai – Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced a strategic partnership with Takeoff, a US-based technology company that offers best-in-class eGrocery automation solutions, that will revolutionise Carrefour’s online orders in the UAE and KSA.
This will see several Micro-fulfilment Centres (MFCs) built by 2021. Located at select Carrefour stores, these automated small warehouses will process Carrefour’s online orders to replace the manual picking method currently used. Customers will be able to place orders through Carrefour online with Takeoff’s automated technology ensuring that robots within the MFCs fulfil the order in less than 5 minutes for pick-up or delivery.
Hani Weiss, Chief Executive Officer of Majid Al Futtaim - Retail said: “We are pleased to announce this partnership with Takeoff which will bring another state-of-the-art technology in the retail sector to the region. Takeoff has a strong existing client list and brings a reliable tech solution that can significantly improve our customers’ experience – from faster order processing to an increase in capacity to deliver more online orders.”
“Once in place, Majid Al Futtaim will be the first grocery retailer to use this technology in the Middle East as we look to scale up our e-grocery business and ultimately offer the best service and deliver the best value products to our customers.” He added.
“We are facing a massive shift in the e-grocery industry, and the scales have already begun tipping. We are thrilled to be at the forefront with Majid Al Futtaim, one of the leading global supermarket chains,” said Max Pedro, co-founder and president of Takeoff.
Designed with the customer in mind, the technology enables increased availability of order process and delivery slot capacity - with over 2,000 orders per day that can be placed from a space of 1,500 sqm. In addition, as MFCs will be based within Carrefour stores located in communities where customers live and shop, it will allow for fewer out of stock items in orders and significantly fresher products. The technology will also increase picking efficiency equal to 1,800 items/hour, enabling increased order fulfilment for customers, and reduced costs per order.
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The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.
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About Takeoff Technologies
Takeoff offers an eGrocery solution that empowers retailers to attain profitable online growth by leveraging automation at a hyper-local scale. Orders are placed online through established retailers (either using their existing eCommerce platform, or Takeoff’s customized UI solution), and Takeoff’s automated technology fulfills the order using robots in Micro Fulfilment Centers. Takeoff has several operational Micro Fulfillment Centers in place, with many to follow in the upcoming years. Takeoff is growing rapidly, with a total capital of $62M raised to date. Takeoff has proudly announced partnerships with Ahold Delhaize, Albertsons, and Sedano’s, with additional domestic and international partners to be disclosed shortly. To learn more, visit www.takeoff.com.
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