Snap Inc. appoints new Product Marketing Lead in MENA to drive performance advertising solutions

Zadi Hobeika rejoins Snap Inc. after being part of the team that launched Snap in MENA in 2017

  
Snap Inc. appoints new Product Marketing Lead in MENA to drive performance advertising solutions

Middle East: Snap Inc. appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in the MENA.

Based in Dubai, Zadi is an expert in the digital ecosystem, from both commercial and product perspectives. A tech enthusiast and entrepreneur, Hobeika is the founder of two successful startups - last of which was an e-Commerce venture. He most recently played an integral role in launching TikTok’s advertising business in MENA. He is rejoining Snap after being part of the initial team that launched Snap in the MENA market in 2017.

In his new role, Zadi will be responsible for defining Snap’s advertising product strategy in the region. He will be focusing on performance oriented brands, consulting with both brands and agencies teams on how they can drive significant business ROI, utilizing Snap’s full suite of video and Augmented Reality products. His responsibilities include building awareness and adoption of Snapchat’s performance advertising solutions.

Jake Thomas, UAE Market Head at Snap Inc., said: “We’re extremely excited to welcome Zadi back to our Snap MENA team. We know from experience that Zadi will add tremendous value to both our team and to our clients. We firmly believe that Zadi will help drive our efforts in positioning Snap’s strength in the performance ecosystem. We look forward to seeing the impact Zadi will have.”

Zadi Hobeika added: “I am thrilled to be re-joining Snap’s MENA team and excited to build out unique and impactful product strategies that help drive the company’s growth in the region. Snap offers brands the most effective way to engage with a large, growing, unique and valuable Millennial and Gen Z audience and innovative technologies such as Augmented Reality which drives tangible business impact. I look forward to combining my expertise with all that Snap has to offer.”

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases