Denmark confirms formal participation and will highlight the country's potential during Expo 2020 Dubai

Pavilion will feature high-profile companies and focus on exports and investment

  
  • Enhancing economic opportunity is central to the pavilion’s event programme
  • Denmark joins other European nations sharing their achievements with the world

DUBAI:– The Danish Government has confirmed its official participation in Expo 2020 Dubai, partnering the Danish Business Council at the six-month global gathering. 

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Expo 2020 received confirmation of the country’s participation from Danish Ambassador Franz-Michael Mellbin, who has been appointed Commissioner General for Denmark at Expo 2020, at the end of last week’s International Participants Meeting (IPM) in Dubai. 

The Denmark Pavilion will showcase the country’s export and investment potential alongside the strength of its relationship with the UAE, during a six-month global gathering that will welcome more than 190 nations and millions of visitors from across the planet.

With less than five months to go until the next World Expo opens its doors, businesses and organisations from across Denmark are being encouraged to take part in this unique opportunity to share with the world the best the country has to offer, as Expo 2020 commits to bringing together people, communities and nations to build bridges, inspire action and deliver real-life solutions to real-world challenges. Close to 1,000 Danish SMEs are expected to participate.

His Excellency Mohammed Al Shehhi, Director for European Affairs at the UAE Ministry of Foreign Affairs and International Cooperation, said: “The need for nations from all corners of the world to unite with a common purpose to build a stronger, cleaner, safer planet has never been greater, and we are delighted to welcome the Danish Government on board, alongside our existing partners from the Danish Business Council. Our countries have a shared history, a love of culture and strong trade links, which Denmark will be able to showcase to the world, and their participation will enrich the experience of millions of visitors to Expo 2020.”

After handing over Denmark’s official letter of participation, Ambassador Franz-Michael Mellbin said: “Denmark is thrilled to participate in Expo 2020, which seeks to redefine how the Expo concept can be used to bring together people, businesses and governments from more than 190 nations in a unique way to meet global challenges and harvest global opportunities. As the world economy slowly begins to reopen, Danish companies are keen to participate and share their expertise, innovations and vision with the world for a cleaner, safer, healthier future. With its global outlook, and sitting at the crossroads between Africa, Asia and Europa, the UAE provides a perfect meeting place for the event.”

Jens Lund, President of the Danish Business Council, said: “We are pleased to welcome the Danish Government and will be proud to represent Denmark in the UAE at Expo 2020 Dubai – a crucial platform to boost the global economy as it recovers from the effects of the pandemic and an unmissable opportunity to show the world the many business opportunities our country has to offer. We are putting the finishing touches to our pavilion and look forward to working closely with our country to share the best of what Denmark has to offer with people from all corners of the planet when Expo opens on 1 October.”

The Danish Pavilion, located in the Mobility District, features an 18-metre-tall observation tower. The pavilion superstructure is now complete and the full fit-out is expected to be completed by the end of July. It will host several high-profile Danish companies, including globally recognised mobility experts such as DSV and Maersk, alongside Rockwool and Ege.

Business will be a key part of Expo 2020, with a world-class business calendar designed to open new markets and new opportunities, inspiring individuals and organisations to forge new partnerships and secure investments that will promote international cooperation and reinvigorate economies. This includes three Global Business Forums, as well as thematic business forums, country business briefings, panel sessions and networking opportunities.

For the first time in World Expo history, every participating nation will have its own pavilion, with countries clustered under Expo 2020’s three subthemes of Opportunity, Mobility and Sustainability – areas seen as essential to building a better future for everyone.

The first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai will run from 1 October 2021 to 31 March 2022, inviting visitors from every corner of the globe to join the making of a new world, as they discover life-changing innovations that will have a meaningful, positive impact on both people and the planet.

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About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.

  • With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
  • Expo 2020 will provide a visually striking, intellectually enlightening and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever
  • Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
  • Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts
  • Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
  • Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors

How to cover Expo 2020 Dubai in person at event time or report on the event remotely 

To attend Expo 2020 or cover Expo 2020 remotely using content and assets generated by Expo, you must be accredited.

To kick off your journey with Expo 2020, please ensure that you:

Tawassul is regularly updated, providing the latest content assets, including press releases, photographs, audio and video, the electronic media kit, and information on broadcast and photography operations. It also provides you with important information and updates on facilities and services such as media accreditation, visa information for international accredited media, and permits. Access to other media-related systems (Media Asset Management System and Media Bookings System), which will be launched in Q2 2021, will only be permitted to accredited media (see below). Information about these systems can be found on Tawassul.

  • Once registered, submit an Expo 2020 Media Accreditation expression of interest.

Within this expression of interest, please appoint an Accreditation Liaison Officer (ALO) from within your organisation who will act as the single point of contact with Expo 2020 for media accreditation. Following this, approved media organisations will be provided login details and instructions for the accreditation system to enable them to submit applications.

For support, contact Expo 2020 Dubai’s Media Services team at media.services@expo2020.ae  or +971 (0)56 689 2101.

Visit: www.expo2020dubai.com 

About World Expos

In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.

For media enquiries, please contact:
Press Office                                                                                    
On call contact                                                                                   
Email: press.office@expo2020.ae                                                    
Tel: +971 56 688 9509                                                                  
P.O. Box 2020, Dubai, UAE                                                                

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© Press Release 2021

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