Abu Dhabi's MICE industry to take centre stage at IBTM World 2021 Conference in Barcelona

The Department of Culture and Tourism - Abu Dhabi to join Meetings, Incentives, Conferences and Exhibitions industry leaders to promote UAE capital as a global business events hub

Abu Dhabi's MICE industry to take centre stage at IBTM World 2021 Conference in Barcelona

Abu Dhabi, UAE: Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is set to fly the flag for the emirate’s MICE industry at IBTM World 2021 in Barcelona, Spain, which will take place from 30 November to 2 December.

The leading global event for the Meetings, Incentives, Conferences and Exhibitions industry, IBTM World 2021 is expected to attract 15,000 professionals from more than 100 countries across the three days.

With Abu Dhabi, capital city of the United Arab Emirates, taking strategic steps to accelerate the growth of its MICE industry, ADCEB will use IBTM World 2021 to promote its world-class facilities, venues, research initiatives and wide network of industry associations. With the emirate open for regional and international travel for vaccinated travellers, ADCEB also aims to further the emirate’s reputation as the leading regional and global destination for MICE events.

Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau, said: “Trade exhibitions such as IBTM World 2021 are a vital tool in our business development plans, allowing us to showcase Abu Dhabi as a premier MICE industry destination while convincing event planners that our emirate is the ideal location for their events. Our attendance also allows us to meet face-to-face with destination management companies and industry associations to champion the UAE capital as a dynamic, global business events hub. With our presence at IBTM World 2021 also coinciding with the UAE’s Golden Jubilee celebrations, the event will give us an opportunity to reflect on how the business tourism industry will form a critical component in the development of the country over the next five decades.”

Taking place annually for the past 30 years in Barcelona, IBTM World’s goal is to ‘to inspire the events world to deliver exceptional experiences for their customers’ by offering events that cover industry trends and insight, business connections and networking opportunities, and dialogue involving leading industry experts.


About the Department of Culture and Tourism – Abu Dhabi: 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information, please contact:
Mohammed Al Daqqaq, Asda’a BCW
Email: Mohammed.daqqaq@bcw-global.com
Contact number: 971507037115+

Afaf El Sharkawy, Asda’a BCW
Email: afaf.elsharkawy@bcw-global.com
Contact number: +971505027375

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