Abu Dhabi, UAE: Abu Dhabi Motors, the sole authorised dealer of Rolls-Royce vehicles in Abu Dhabi and Al Ain, has welcomed two limited edition Collections to its award-winning showroom. Expanding its unparalleled range of premium and Bespoke vehicles, the arrival of the Adamas and Luminary Collections further define Abu Dhabi Motors’ commitment to excellence, offering discerning customers the ultimate in Rolls-Royce luxury.
Embodying its namesake, the Adamas collection weaves a dark aesthetic of unbreakable carbon structures in its limited edition range of Black Badge Wraiths and Black Badge Dawns, curated to celebrate the darker side of contemporary craftmanship. Boasting the Spirit of Ecstasy formed in machined carbon fibre for the first time in history, the two-toned Collection comprises just 40 Wraiths and 30 Dawns, with each exhibiting its own ‘One Of’ badge, reminding the occupant of the power and precious nature of this Collection. Patrons of true luxury across the UAE are invited to view three of these Bespoke masterpieces at Abu Dhabi Motors from this month.
The Luminary Collection redefines the Rolls-Royce Wraith. With only 55 vehicles produced globally, this spectacular motor car’s defining feature is its Tudor Oak veneer, sourced from the forests of Czech Republic, and illuminated for the very first time. Its intricate design complements the cabin’s starlight headliner, configured of 1,340 fibre optic lights to emanate a glittering sky - adds a touch of theatre to the truly magical cabin, with eight shooting stars fired at random within the headliner’s constellation. This delicate process, taking craftsmen more than 20-hours to configure, is encapsulated in a stunning, newly developed Sunburst Grey exterior paint, with three of the exquisite vehicles available from Abu Dhabi Motors.
With only a handful of the Bespoke vehicles available globally, the limited edition Rolls-Royce Adamas and Luminary Collections are available to purchase directly from Abu Dhabi Motors in limited supply, as part of its unwavering premium vehicle offering. The first dealership in the world to increase Rolls-Royce’s four-year unlimited mileage service contract to an unprecedented nine-years, Abu Dhabi Motors provides detailed care without compromise at all touchpoints.
Abu Dhabi Motors:
Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi motors has become the most successful BMW Group Importer in the Middle East and now employs over 750 people in twelve facilities in Abu Dhabi and Al Ain, amongst which we boast the largest BMW and the Rolls-Royce Showrooms in the world.
Abu Dhabi Motors was awarded ‘Global Dealer of the Year’ by Rolls-Royce Motor Cars in 2008, 2012, 2013 and 2015 as well as announced as the top-selling Rolls-Royce Dealer globally for 2008, 2013, 2014 and 2015, and the ‘Best Bespoke Dealer Worldwide’ for the past 9 years thereby firmly establishing itself as the leading Rolls-Royce Dealer globally, having won 20 Global awards in 14 years, the highest ever and the only Dealer to have won the prestigious Global Dealer of the Year award, four times. In 2017, the dealership was awarded the “Regional Dealer of the Year” in the Middle East and Africa Region for the outstanding results.
Abu Dhabi Motors has been the top selling BMW Group importer in the Middle East for the past 9 years, as well as the recipient of the ‘Global Excellence in Sales’ Award for “Leadership in Luxury Class”. ADM also received “Best Importer in Sales”, “Best BMW 7 Series Importer”, and “Manager of the Year” awards in the Middle East Region for 2016 at the BMW ‘Excellence in Sales’ global awards ceremony. With five global and three regional awards Abu Dhabi Motors is the most successful BMW Group importer in terms of excellence in sales globally. ADM sold over 15,000 new BMW’s in 2017 and is the top-selling premium vehicle Importer in the Middle East. ADM also boasts the highest customer satisfaction results in the Middle East, achieving an overall sales satisfaction score of 98.3%, while the overall service satisfaction scored 97.3%.
For further information, please contact:
Yousef Batter | Melinda Mesiano
M&C Saatchi PR
© Press Release 2018