|22 April, 2019

Bank with Liv. and win an island in unique campaign

Transact more using Liv. to stand a chance to win a private island

  • Additional cash prize of AED 100,000

Dubai:  Liv., the digital-only lifestyle bank by Emirates NBD has announced an exciting new promotion, offering one lucky customer the chance to win his or her private island.

Existing and new customers are being invited to participate in this unique and exciting campaign that will run till end August 2019. Customers who use their Liv. app and debit card to carry out transactions, sign up for new products or update their personal details will earn ‘Livion’ loyalty points.  The customers with the highest Livion points each month, along with 15 randomly chosen lucky customers will determine the finalists for the promotion. The 20 finalists will participate in a group competition to determine the ultimate winner and win ownership of a private island, in addition to an AED 100,000 cash prize.

Jayash Patel, Head of Liv. said: “We are delighted to provide our customers with a first-of-its-kind offer, a private island! We tested this idea with some of our customers and there was a lot of excitement around the idea of owning a private island, an exclusive privilege limited to a select few otherwise”.

“Our customers enjoy banking with us because we understand them, and engage with us actively through our products and gamified experiences. During the course of this exciting campaign, we will continue to educate our customers about the various ways in which they can use Liv. to better manage their finances and lifestyle choices”, continued Patel.

Customers can increase their chances of entering the draw to choose the finalists by accruing Livion points for various daily transactions and activities on the Liv. app, making customer referrals as well as maintaining higher average deposit balances. Users need a minimum of 100 Livion points to qualify for the island finalists’ draw with every 100 Livion points getting an additional entry.

Among details Liv. can reveal on the island include the fact it is approximately the size of five football fields and is connected to nearby fishing villages, surrounded by an array of coves and natural beaches.

In addition to the chance to win an island, Liv. customers can also use their Livion points to win instant gifts such as shopping and dining vouchers, passes to premium events and entertainment zones, beauty & fitness vouchers, and cash prizes via the app’s weekly Wheel of Fortune spins.  

-Ends-

About Liv.:
Liv. is the UAE’s first digital-only bank with a special focus on millennial customers, operated and managed by Emirates NBD Group. Established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, Liv. offers a first-of-its-kind banking-meets-lifestyle experience, on a smartphone. Its unique features include instant account opening with #nopaperwork and real time access to insightful financial data and transaction history to empower customers to better manage their finances. Liv.’s proposition is supported by a group of partner brands, enabling it to offer customers a range of personalized lifestyle promotions and offers.

About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2019, total assets were AED 525.8 Billion, (equivalent to approx. USD 143 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 234 branches and 1076 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China, Indonesia and Turkey.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com 

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com 

Tricia Kaul
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: Tricia.Kaul@bcw-global.com 

© Press Release 2019

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