What's On expands into Saudi Arabia

Digital media brand What's On launches new dedicated website for the KSA market

What's On expands into Saudi Arabia

Dubai, UAE:– What’s On, the most-trusted resource in food, travel, news and entertainment in the UAE, today announced the launch of its new website in Saudi Arabia, WhatsOnSaudiArabia.com, delivering the ultimate digital guide to living in and loving the Kingdom. 

As a brand, What’s On lives to try new things and turn a good time into a great time. Its nonstop coverage of food, news, travel and local culture inspires audiences to discover their world. 

WhatsOnSaudiArabia.com’s content creation will first shine a spotlight on things happening in Riyadh and Jeddah – with expansion to more cities towards Q4 of 2021. What’s On journalists working on the ground will deliver breaking stories and insider guides, while sharing news that matters most to residents and travellers.

Ian Fairservice, Managing Partner of Motivate Media Group said: “This move is part of What’s On’s plans to expand its brand portfolio and recognises the tremendous growth potential of online content specifically created for Saudi residents and expats. Saudi is driving investment and tourism more than ever before and we feel we can bring valuable and engaging content to this market”.

As pioneers in regional lifestyle publishing, What’s On thrives on building meaningful content that resonates, and advertisers will benefit from a wealth of marketing opportunities for their products and services. From editorial sponsorships that integrate brands into What’s On’s storytelling to homepage takeovers, EDMs and banners, all opportunities are available now. 

“At What’s On, we are deeply immersed and have great admiration for the region we call home,” said What’s On’s Head Of Content, Laura Coughlin. “We have been working hard over the last year to build an editorially-strong website that honours Saudi Arabia. We want to help our audience discover fresh and exciting ways to immerse themselves in their respective cities and inspire them to explore even more.”

Visitors, residents and expats are encouraged to explore the website now, and sign up for its newsletter, where they can receive the latest stories in Riyadh and Jeddah every single week. The website has launched in English, with plans to introduce an Arabic site in the future.



Motivate Media Group

Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, Abu Dhabi, London and Saudi Arabia offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On, Emirates Woman and Gulf Business. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema and events.

More information about Motivate Media Group can be found online.                                                                            

For further information please contact:
Dominic Clerici
Group Marketing Manager
D +971 4 427 3468

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© Press Release 2021

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