signs exclusive China Partnership with Experience Hub Abu Dhabi to drive Chinese Visitation Group and Experience Hub Business Development Collaboration Signing Ceremony on December 16, 2020 successfully held at Group head office. Mr. Liam Findlay, General Manager and Mrs. Amanda WANG, General Manager of Destination and Government relations attend the event signs exclusive China Partnership with Experience Hub Abu Dhabi to drive Chinese Visitation

Abu Dhabi, UAE: Group, China’s leading travel services provider has signed an exclusive 18 month China Business Development Collaboration with Experience Hub, to support employees to promote Yas Island, Abu Dhabi, one of the fastest growing leisure and entertainment destinations globally, as the perfect holiday destination for Chinese tourists.

This will be the first Business Development Collaboration in China to promote Yas Island Abu Dhabi, where the partnership will see the two entities work together on a structured program focused around engagement, training and incentivisation of’s agents and sales associates. The programme aims to develop staff loyalty to the unique island destination, in order to drive further visitations from China, and support the recovery of the travel and tourism sector. The program kicked off with a 3 day Yas Island Week Celebration event inside HQ, China, with over 100 employees from Sales, Marketing and Call Centre in attendance to further develop the knowledge of Yas Island amongst employees and celebrate the staff who drive sales and promote the destination to’s consumer travel customer base.

China is one of Yas Island’s key source markets, offering a diverse range of engaging experiences and itineraries that appeal to Chinese travellers. Surrounded by crystal-clear waters, and dotted with some of the capital’s most iconic landmarks, Yas Island in Abu Dhabi is home to one-of-a-kind experiences and award-winning theme parks, including Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World Abu Dhabi.

The popular holiday destination also includes record-breaking attractions such as CLYMB™ Abu Dhabi, and Yas Marina Circuit, which hosts the Formula 1 Etihad Airways Abu Dhabi Grand Prix™. The destination like no other, also has an award-winning golf course, a glamorous marina and beach, world-class shopping, and over 160 dining outlets, of which many offer Chinese cuisine.

Every year the Island has dedicated Chinese holiday celebrations, the greatest among them is the Chinese New Year festival with varied activities and celebrations across the Island attractions.

Yas Island also has a total of 2000 rooms and suites across seven hotels for Chinese visitors to choose from, with the Chinese tourist friendly destination also enabling easy payments with AliPay across all the theme parks and a network of shopping and dining outlets across the island.

Proudly and responsibly open for fun Yas Island has been awarded World Travel and Tourism Council ‘Safe Travels’ stamp, marking the first destination in Abu Dhabi to receive the international honour.

China market has always and will always remain one of the top key markets to Yas Island. And now more than ever, we are happy to kick off the program to prepare for a successful business once restrictions are lifted.

Amanda WANG, General Manager of Destination and Government Relations said “ Group is keen to cooperate with Experience Hub to provide full support for the promotion of Yas Island Abu Dhabi in new product forms and new marketing strategies. The success of the 3-day Yas Island Week aims to further deep relationship between Group and Experience Hub, whilst engaging our employees. It not only brings wonderful activities and rich products, but also provides training for Yas Island travel experts through education and entertainment, opening a new chapter for Group cooperation with Experience Hub.”

Liam Findlay, General Manager of Experience Hub said, “We are delighted to have launched the Yas Island collaboration with to engage, train and incentivise’s employees. Through the program we aim to develop and celebrate staff loyalty to Yas Island and increase visitation from China, one Yas Island’s key source markets. With over 100 staff members attending the 3 day Yas Island Week event, we are confident  the partnership will help rebuild consumer confidence in China, support recovery of the sector and foster growth of the travel industry. We look forward to welcoming back guests to Yas Island from China”.

China is one of Yas Island’s key source markets, offering a diverse range of engaging experiences and itineraries that appeal to Chinese travellers. S Group has a long-term relationship with Yas Island; cooperation projects include the C-trip Yas Island joint promotion project in 2019. In February 2020, at the kind invitation of Liam Findlay, GM of Experience Hub, Mr. Liang Jianzhang, founder and Chairman of Group, visited Yas Island Abu Dhabi and signed the Cooperation MEMO.

September 2020 saw Yas Island’s successful livestreaming campaign with, in partnership with DCT Abu Dhabi, Etihad Airways and DTCM. The livestreaming had a total of 5.3M event views, selling 457 holiday packages to the unique destination through

With the success of the livestream event, Yas Island is preparing another pre-sale campaign with which will run until January 2021.

Experience Hub currently operates offices to promote Yas Island Abu Dhabi, serving the GCC and the Levant, the Indian Ocean, Asia Pacific, Europe and the CIS markets. Visit the Experience Hub website to learn more.

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