Al-Rushaid: We harness our huge capabilities and all our digital channels to support the Central Bank of Kuwait’s efforts to protect customers and the economy
In conjunction with raising awareness about the risks of virtual currencies, NBK provides suitable investment and saving channels for all our customers
National Bank of Kuwait (NBK) is always keen to promote financial culture and raise awareness among different segments of society. In this context, and as part of its intensified efforts to support the activities of “Let’s Be Aware” banking awareness campaign launched by the Central Bank of Kuwait, NBK uses all its social media platforms and communication channels to warn against the risks of dealing in virtual currencies and the grave losses that may be incurred as a result of such dealings.
Over the past days, the bank has published awareness content including messages and videos warning people from dealing in virtual currencies, as they are not subject to any regulators, and therefore, may expose them to fraudulent activities.
On this occasion, Abdul-Mohsen Al-Rushaid, Assistant General Manager of Communications Department at National Bank of Kuwait said: “We are keen to spread financial culture among different segments of society, as part of our support of the activities of the campaign launched by the Central Bank of Kuwait, which aims to raise customers’ awareness of their rights, and the precautions that should be taken to protect their information, accounts and money.”
“In conjunction with raising awareness about the risks of dealing in virtual currencies, we strive to provide various investment and saving channels that suit all our customers’ segments,” he added.
Al-Rushaid accentuated that NBK harnesses its huge capabilities in communicating with customers as well as all its digital channels, which the most popular among all Kuwaiti banks, to support the efforts of the Central Bank of Kuwait in protecting customers and the economy.
The campaign showed success in creating a tangible impact among banks’ customers about all its focus topics over the past period, including raising awareness about customers’ rights, key precautions for protection from fraud, and awareness about the risk associated with “loan shark” schemes, and high-risk investments, he pointed out.
It is worth mentioning that NBK is a key supporter and partner in all the initiatives and campaigns of the Central Bank of Kuwait aiming to raise financial awareness and spread banking culture among all segments of society. As a leading financial institution in Kuwait and across the region, NBK frequently organizes various activities that contribute to raising awareness about all topics related to the banking sector. It also organizes various activities and training courses on combating fraud and financial crimes.
The Central Bank of Kuwait launched “Let’s Be Aware” banking awareness campaign, in cooperation with Kuwaiti banks, as part of the efforts to spread financial culture and raise awareness among banks’ customers of their rights and responsibilities and the best ways to benefit from banking services. The campaign also aims to promote the saving and investment culture, as well as other related topics, by publishing a variety of awareness material and information relevant to financial culture.
For more information about the campaign, please visit: NBK website: https://www.nbk.com/en/kuwait/services-and-support/let-s-be-aware.html
Campaign’s website: https://www.dirayakw.com/
© Press Release 2021