Mubadala World Tennis Championship teams up with Dgrade in plastic recycling drive

Net gains for sustainability

  
Mubadala World Tennis Championship teams up with Dgrade in plastic recycling drive
  • DGrade's Simply Bottles initiative will see plastic bottles used during championship days collected and repurposed into clothing items
  • The 13th edition of the Mubadala World Tennis Championship runs from 16 – 18 December at the International Tennis Centre, Zayed Sports City, in Abu Dhabi 

Abu Dhabi, UAE: Just days after the UAE was confirmed as the host country for the crucial COP28 international climate change conference in 2023, the Mubadala World Tennis Championship, the Arabian Gulf’s leading professional tennis experience, is looking to make further net gains on sustainability.

Aligning with the UAE’s sustainability goals for responsible consumption and production, Championship owners Flash Entertainment have partnered with DGrade, a UAE-based, renowned manufacturer of sustainable clothing products, to make the 13th edition of the Mubadala World Tennis Championship an environmentally friendly event on its welcome return, with full capacity, next month.

DGrade will collect single use plastic at the Championship, which runs from 16 – 18 December at the International Tennis Centre, at Zayed Sports City, in Abu Dhabi, including bottles used by spectators and players and facilitate a closed loop by converting them into clothes, including staff t-shirts, demonstrating a clear commitment from Championship stakeholders to contribute to environmental goals.

Recycling plastic bottles to make garments keeps plastic out of landfills, saves energy and water, and lowers carbon emissions as compared to typical polyester yarn manufacture. For example, the staff shirts made using DGrade's Greenspun® yarn consume 50% less energy, 20% less water, and emit 55% fewer carbon emissions. Furthermore, no oil is used throughout the process.

“We’ve made great strides in building the Mubadala World Tennis Championship legacy in terms of promoting tennis and physical activity, but also in social responsibility and sustainability. The return of our Championship will be a special moment and we all have a collective responsibility to ensure we continue contributing to a better, more sustainable future. Collaboration between all stakeholders is key, and the partnership with DGrade is extremely important to us as, together, we embrace the responsibility to meet the UAE’s goals for responsible consumption and production. Together, we can continue making a difference,” said John Lickrish, CEO Flash Entertainment.

“The UAE has made a significant commitment to sustainability, and it is wonderful to see organisations such as Flash Entertainment, and events like the Mubadala World Tennis Championship, embracing the responsibility to play an active role not only by recycling, but by closing the loop. We are honoured to partner in this initiative and lend our expertise to make a difference for the future,” added Kris Barber, DGrade’s Founder and CEO.

The 13th Mubadala World Tennis Championship will see top-class action on and off court with six of the world’s best male tennis players and two of the best in the women’s game, in a series of elimination matches.

The women’s match promises to be a key highlight on an action-packed day 1, when US Open champion Emma Raducanu faces Tokyo Olympics singles gold medal winner Belina Bencic. The men’s line-up includes three of the world’s top 10 players: world No.5 Andrey Rublev; world No.6, and defending champion, Rafael Nadal; world No.8 Casper Ruud; alongside Denis Shapovalov (world no.14), Dominic Thiem (world No.15) and 3-time Grand Slam champion Andy Murray.

Off court, the Tennis Village will feature a range of fun events and interactions including star player clinics, Q&As with the leading players, sponsors’ activations, F&B experiences, children’s activities, and more.

Tickets, starting from AED 100 for adults and AED 50 for children, are available from ticketmaster.ae and Virgin Megastores across the UAE. In line with current protocols, measures will be in place within the stadium and throughout the Tennis Village to ensure the health and safety of fans, players and officials.

Additionally, in line with the latest government guidelines the Championship will welcome fans and spectators with green status on the Al Hosn app and a negative PCR test result with 96-hour validity across three days of exciting tennis action, in a safe and secure environment.

Premier Hospitality tickets are available, offering fans a premium F&B menu and courtside seating providing prime viewing and an unparalleled experience. More details are available on www.mubadalawtc.com

For more information visit, http://mubadalawtc.com/ 

For all the latest updates follow @MubadalaWTC on Facebook, Instagram and Twitter, and www.youtube.com/MubadalaWorldTennisChampionship  

-Ends- 

For media enquiries, contact
Naina Chaudhary, Senior Communications Manager at Action Global Communications, UAE: naina.c@actionprgroup.com  

About Mubadala World Tennis Championship

The Mubadala World Tennis Championship was launched in 2008 by Flash Entertainment, the region’s leading events consultancy, in partnership with IMG. Now celebrating its 13th edition, the Mubadala World Tennis Championship will take place from 16-18 December 2021 at the International Tennis Centre, Zayed Sports City in Abu Dhabi, UAE. Beyond the three-day tournament, the Championship is committed to creating a legacy for tennis in the UAE through various community programmes that raise awareness of the benefits of tennis and the importance of a healthy and active lifestyle.

About Flash Entertainment

Flash Entertainment is the Middle East’s leading entertainment company pioneering the future of events and experiences across sporting events, music concerts, community events and more.

Since launching in 2008, Flash Entertainment has built a peerless global reputation by always putting fans first - hosting hundreds of major concerts, major sporting events and community and cultural events across thousands of event days for more than 8.5 million people.

A key partner in the development of Abu Dhabi tourism and entertainment sector, developing and producing memorable experiences for fans and partners alike.

Flash Entertainment manages a multi-million-dirham portfolio of assets, including the Etihad Park and the multi-purpose state-of-the-art Etihad Arena on Yas Island, Abu Dhabi.

For more information visit www.flashentertainment.com  or email info@entertainment.com  

About Mubadala Investment Company

Mubadala Investment Company is a sovereign investor managing a global portfolio, aimed at generating sustainable financial returns for the Government of Abu Dhabi.

Mubadala’s $243.4 billion (AED 894 billion) portfolio spans six continents with interests in multiple sectors and asset classes. We leverage our deep sectoral expertise and long-standing partnerships to drive sustainable growth and profit, while supporting the continued diversification and global integration of the economy of the United Arab Emirates.

Headquartered in Abu Dhabi, Mubadala has offices in London, Rio de Janeiro, Moscow, New York, San Francisco, and Beijing.

For more information about Mubadala Investment Company, please visit: www.mubadala.com 

About DGrade FZ-LLC

DGrade makes sustainable clothing from recycled plastic bottles. Serving a broad range of B2B customers, DGrade facilitates a closed loop by recycling plastic bottles into high-quality Greenspun® yarn. Greenspun yarn is then woven into more than 200 different types of fabric to produce clothing, caps, bags and accessories. Compared to conventional polyester yarn, DGrade’s process uses less energy, less water, no oil, and produces fewer carbon emissions.

Through the Simply Bottles initiative, DGrade partners with organizations to increase plastic recycling rates through education and engagement. Simply Bottles partners with businesses, events and more than 200 Schools to encourage people to give plastic a second life by recycling with DGrade. Visit www.dgrade.com for more information and follow us @dgradeclothing on Facebook, Instagram and LinkedIn.

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