IHC subsidiary Multiply Holding to bring virtual wellness and prevention to the UAE with HealthyU platform

The soon-to-launch platform is in partnership with Weill Cornell Wellness and Cardiovascular Preventative Medicine in NYC

  • Offerings include sleep, immunity, fitness, mental health and integrative nutrition, sexual health, and other preventive services
  • Easy access to global and local medical professionals in various longevity and wellness centers and clinics
  • The launch will capitalize on the high demand for innovative, remote access to health advice and the shift towards proactive, preventative care with sustainable, long-term benefits 

Abu Dhabi : International Holding Company’s subsidiary Multiply Holding is preparing to launch the UAE’s first virtual wellness and prevention platform, HealthyU. The move complements IHC’s existing healthcare businesses, which include investments in Oxford Nanopore Technologies, Tamouh Healthcare and Quantlase Lab, adding preventative health to the ADX-listed holding company’s portfolio.

The tech-driven service aims to improve users’ holistic wellness by offering 24/7 access to online teleconsultation with specialists in areas like sleep health, fitness, nutrition and mental wellbeing, working in longevity and wellness clinics worldwide. The easy-to-use HealthyU platform will also enable users to access advanced diagnostic services at labs across the UAE and health assessments, and will provide personalized, comprehensive solutions and advice such as fitness training and wellness plans, tailored to users’ needs and lifestyle.

HealthyU uses a proactive management approach that is designed to address and identify the potential root cause of illness, maintaining wellness rather than treating symptoms. The platform is being developed in collaboration with Abu Dhabi-based health tech company, G42 Healthcare, and global partners including Weill Cornell Wellness and Cardiovascular Preventative Medicine in New York and a Zurich-based private wellness clinic.

Samia Bouazza, CEO, Multiply Holding, said:

“Multiply, an Abu Dhabi-based holding with more than 15 years of experience, is expanding its investments and business operations into tech-focused and fast-growing industries based on disruptive technologies. We’ve identified a particularly growing demand in the wellness and preventative health industries, especially in the consumer-friendly digital solutions. The global pandemic has heightened health awareness among the already highly digital-savvy UAE population. To serve this demand, our teams and partners in Abu Dhabi, Zurich and New York have built an incredible platform in HealthyU with the aim of offering personalized, precise and predictive solutions, which we look forward to bringing to the market.”

The economic burden of chronic diseases like obesity and diabetes is increasing and will continue to increase. In the UAE, the government has made significant efforts to reduce chronic diseases. HealthyU will deliver proactive and preventative care direct to users at home.

The robust and scalable HealthyU platform has been built on a platform-as-a-service (PaaS) model with strong security controls embedded throughout.

Lara Itani, Project Manager, HealthyU, concluded:

“Digital opportunities and innovations in the field of wellness and longevity are increasingly taking center stage. There is no doubt that personalized health is tomorrow’s healthcare. HealthyU will provide tremendous value to its users as it will offer access to personalized plans, programs, and tips that help increase energy, mental alertness, productivity, immunity, and overall wellbeing. With only a click of a button, users can navigate and choose from a list of wellness specialties through the comfort of their homes.”

HealthyU is yet to launch in a pilot phase and will be available for users through the Apple App Store and Google Play store in the second half of 2021.


Multiply Holding

Multiply Marketing Consultancy was established in 2003 and has since grown to become one of Abu Dhabi's leading marketing and creative agencies, developing brands, assets, systems, experiences, and initiatives based on strategic insights and creativity, fostering growth and distinction for brands. Headquartered in Abu Dhabi, Multiply has begun the mandate of transforming into a technology driven investment holding since it got acquired by Abu Dhabi -ADX – listed holding company, IHC, in 2020.

Since being acquired by International Holding Company (IHC), the fifth most valuable publicly listed company in the UAE, Multiply has made a series of holding investments in the fields of digital communications and tech- enabled wellness including YieldMo, Viola, and HealthyU.

International Holding Company 

IHC was founded in 1998, as part of an initiative to diversify and grow non-oil business sectors in the UAE. Adhering to ‘Abu Dhabi’s Vision 2030’, the ADX listed company endeavours to implement sustainability, innovation, and economic diversification initiatives across what is now one of the region’s largest conglomerates.

IHC has a clear objective of enhancing its portfolio through acquisitions, strategic investments, and business combinations. Comprising more than 30 entities, IHC seeks to expand and diversify its holdings across a growing   number of sectors, including Real Estate, Agriculture, Healthcare, Food and Beverage, Utilities, Industries, IT and Communications, Retail and Leisure, and Capital.

With a core strategy to enhance shareholder value and achieve growth, IHC drives operational synergies and maximizes cost efficiencies across all verticals – it also continues to evaluate investment opportunities through direct ownership and entering partnerships in the UAE and abroad. As the world changes, and new opportunities arise, IHC remains focused on resilience, innovation and redefining the marketplace for itself, its clients, and its partners.

For more information related to IHC, please contact:
Linda Ballout
E-mail: info@ihcuae.com 
International Holding Company PJSC

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