Riyadh, Saudi Arabia: Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2018. HUAWEI ranked twenty-fifth on Brand Finance Global 500 2018 with a value of 38.046 billion dollars, and its brand value increased by more than 50%.
Brand Finance, as the world famous brand value and strategy consulting firm, will assess the thousands of well-known global brands every year. It is one of the most credible global brand value evaluation agencies and its strict selection criteria includes not only Brand Strength Index (BSI), but also Brand Loyalty and Marketing Investment, etc.
47th spot on Brand Finance Global 500 2016
40th spot on Brand Finance Global 500 2017
25th spot on Brand Finance Global 500 2018
In addition to advancing year by year in the list released by Brand Finance, HUAWEI also appeared on the BrandZ Top 100 Brands and Interbrand's "Best 100 Brands". From all these we see the strength and effort of a steadily growing brand.
In HUAWEI, 2017 was also a year of continuous breakthroughs. Huawei’s globally released new product HUAWEI Mate 10 gained frequent praises; HUAWEI OPEN DAY’s footprints can be found throughout Western Europe, Southeast Asia, Latin America and other places, bringing the presence of HUAWEI brand worldwide. Huawei worked together with Leica, Porsche Design, Google and other top brands to continue to improve the user experience. Starting from 2018, HUAWEI will also bring more sincere works on MWC. In the future, based on the needs of consumers and supplemented by innovative ideas, HUAWEI will continue to move forward and bring more surprises to global consumers.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners.
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a 'Best Global Brand' in 2014.
Huawei CBG Saudi Arabia shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.
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© Press Release 2018