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Abu Dhabi: In its pursuit to assist with the career development of UAE National artists and designers, Abu Dhabi Music and Arts Foundation (ADMAF) invites interested parties to take part in its latest programme: ADMAF Design Fund. Developed in support of L’ECOLE Van Cleef and Arpels, the prestigious initiative utilises ADMAF’s global and local connections and partnerships across art, design, and business to take start-ups and medium-sized design-focused businesses on a transformative journey that offers creative design talents the opportunity to grow their businesses and showcase their creativity.
Interested designers should apply by visiting http://admaf.org/awards_admaf/designfund/, and the fund calls for projects that push the boundaries of design, creativity, and innovation. Sustainable businesses backed by a financially-feasible business model, founded by UAE National designers, will be judged through an application process that considers elements related to the design, processes, and materials used in the overall submission. An esteemed panel of jury members from ADMAF and L’ECOLE Van Cleef and Arpels will then select the five most promising applicants across all categories to take part in one-on-one interviews developed to assess the designers’ commitment and dedication to launching their businesses.
The winner, announced in May 2019, will be awarded the ADMAF grant of AED 50,000, to be used to further develop their business across areas including marketing, public relations, production and sales. In addition to mentoring sessions led by industry experts who will guide the designer’s journey to market, the award will include a fully funded 10-day visit to the prestigious L’ECOLE School of Jewellery Arts. Supported by Van Cleef and Arpels in Paris, this once-in-a-lifetime opportunity will provide the winning designer with a more comprehensive understanding of jewellery design and creation.
H.E. Huda Ibrahim Alkhamis, Founder of ADMAF and Artistic Director of the Abu Dhabi Festival said: “ADMAF’s new Design Fund was developed to support young Emirati designers and innovators, to hone their skills, maximising their market potential, adding value to a knowledge-based economy in the fields of architecture, fashion, applied arts, technology and jewellery design, which we have chosen as the focus this year.
“With a significant monetary award at stake, as well as the unique experience of one-to-one mentoring by the world’s foremost jewellery experts at the home of L’ecole Van Cleef and Arpels in Paris, this is a perfect springboard for a young Emirati designer. This forward thinking cross-cultural programme will encourage international dialogue between our own up-and-coming jewellers and long-established masters of their crafts.”
Marie Vallanet-Delhom, President of L’ÉCOLE Van Cleef & Arpels, “At L’ÉCOLE Van Cleef & Arpels, it is our mission to support local talent, share culture, and to foster the growth of education of jewelry arts.”
The winner’s journey will conclude with a showcase of their work to international and national attendees at Abu Dhabi Festival in March 2020, where the physical representation of the winning piece will be shown. Serving as a platform for feedback, partnerships, and potential seed funding opportunities, the event will provide the winner with the opportunity to further grow and scale their design business and reach new and wider audiences.
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About the Abu Dhabi Music & Arts Foundation
Patron: H.E. Sheikh Nahayan Mabarak Al Nahayan, UAE Minister for Tolerance
Founded in 1996, ADMAF is one of the oldest, not-for-profit cultural organisations in the Arabian Gulf. Pioneering new artistic practices, it seeks to deepen global cross-cultural dialogue and inspire a renewed interest in the creativity of the UAE and Arab world. Often in partnership with leading national and international institutions, it delivers multidisciplinary initiatives for people of all ages, backgrounds and nationalities through the Abu Dhabi Festival, year-round youth platforms and community programmes.
For more information, please visit www.admaf.org
About L’ÉCOLE Van Cleef & Arpels:
Founded in February 2012, L’ÉCOLE Van Cleef & Arpels is notable for an innovative curriculum geared toward inviting everyone, regardless of age or experience, to learn about the secretive inner world of the jewelry arts. The only prerequisite is a desire to learn. Its goal is to instill an intellectual and emotional understanding of the spirit of these exceptional crafts; to educate the eye, the hand and the sense of taste; to encourage a grasp of their techniques through personal experience. In addition, to really appreciate jewelry, the student needs to learn about art history and gemstones. This happens with the help of expert teachers who are passionate about their subjects: art historians, virtuoso craftsmen, experienced jewelers, setters, designers, gemologists, who share their knowledge with students from all over the world.
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