PHOTO
Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tyre development, ultimately giving amateurs an increasingly performing product.
UAE:- Pirelli accelerates its strategy towards an ever-growing involvement in professional cycling and announces the partnership with the prestigious World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team's athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli's P Zero Velo Tubular tyres.
SPORTS SPIRIT OF PIRELLI
Competitions at the highest levels are part of Pirelli DNA, which boasts over 110 years of sporting history in which it has supported athletes and teams in the most important challenges. The partnership with the Trek-Segafredo team fits into this context: the team has made technical choices a flagship, such as pioneering the 100% conversion of one of its racing bikes to disc brakes. This technological evolution explains Pirelli's choice to be present in competitions that act as open-air laboratories to develop products at, which then become standard and commercially available. In addition, the Trek-Segafredo team is one of the most active in the world of women's professional cycling, ranking among the top five in the Union Cycliste Internationale.
CYCLING TO PROMOTE SUSTAINABLE MOBILITY
With this new partnership Pirelli continues its path in cycling at the highest levels, which it began in 2017. This continuation in the bicycle sector is a natural step for the company: bicycles are a sustainable medium with zero environmental impact, which aligns with Pirelli’s strong key values, as Pirelli is a world leader in sustainability and was named in 2019 as the number one leader in the automotive sector.
The technological aspect is at the core of this partnership with the Trek-Segafredo team, as it will also see a continuous comparison and technical development on the product, with particular emphasis on the new P Zero Velo tubulars. The result of this process of performance testing and validation, which will continue race after race, will lead to an improvement of the product which will then be made available by Pirelli for all fans.
After the Mitchelton-SCOTT World Tour team, which was also renewed for 2020, Pirelli will outfit another great team from the top UCI circuit, preparing to face a 2020 season of great cycling.
-Ends-
Vitamina C PR Office
Claudia Vianino / Arianna Busin
press@vitaminac.net
cell. +39 3472680427
T.+39 011 2388439
Pirelli Press Office
Tel. +39 02 6442 4270
pressoffice@pirelli.com
www.pirelli.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
