French Louvre Hotels Group to announce future growth strategy for MENA at ATM 2017

Louvre Hotels' portfolio in MENA to reach 71 hotels by the end of 2017.

  
French Louvre Hotels Group to announce future growth strategy for MENA at ATM 2017
23 April 2017
· Louvre Hotels' portfolio in MENA to reach 71 hotels by the end of 2017

· Group sharpens focus on strengthening its mid-market offering in the region to become one of the largest players in MENA with 20,000 rooms by 2020


Dubai, UAE – Driven by an active pipeline of new openings combined with an enhanced focus on bringing mid-market offerings to the region, Louvre Hotels Group, one of the largest hospitality groups in the world, continues to shape its wider growth strategy in the Middle East and North Africa (MENA).

Louvre Hotels is looking ahead to the opening of 10 new hotels in MENA by the end of 2017, which will add 1,600 keys to its current room inventory, exceeding the 11,000 milestone. In 2016 alone, Louvre launched 12 properties in key markets including UAE, Qatar, Saudi Arabia, Algeria, Tunisia and Lebanon and expects to open no less than 10 hotels per year leading up to 2020 and beyond.

Louvre Hotels has a collection of six brands including Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. In  2017, the group is confirmed to open 10 new hotels ranging from upscale five star to midscale three stars such as :

1.       Royal Tulip The Act, Sharjah, UAE (180 rooms): Opened in January 2017

2.       Golden Tulip Ruwi Muscat, Oman (118 rooms): Opening Q2, 2017

3.       Tulip Inn Downtown Muscat, Oman (180 rooms): Opening Q2 2017

4.       Golden Tulip Sousse Palace Hotel & Spa  Tunisia (250 rooms): Opening Q2, 2017

5.       Golden Tulip Regency Monastir Hotel & Spa Tunisia (200 rooms): Opening Q2, 2017

6.       Golden Tulip Palmeraie Tozeur Tunisia (100 rooms):  Opening Q2, 2017

7.       Golden Tulip Doha, Qatar (198 rooms):  Opening Q3, 2017

8.       Tulip Inn Algier Airport, Algeria (91 rooms):  Opening Q3, 2017

9.       Tulip Inn Modon Jeddah, KSA (123 rooms): Opening Q4,2017

10.   Royal Tulip Korbous Resort Tunisia (167 rooms): Opening Q4, 2017

In keeping with the evolving needs of guests seeking affordable yet modern and fresh hospitality options, the group’s long-term expansion plans in the region will additionally see the opening of budget and   midscale properties under its Campanile and Première Classe brands. Such focus on the budget friendly segment will add 40 hotels and 5,000 additional rooms to its existing portfolio by 2020 – reinforcing the group’s position as one of the largest hospitality players in the MENA region with a total room inventory of 20,000.

“Our commitment to actively expanding our footprint in the Middle East and North Africa region underscores the importance we believe the region holds in our future growth as one of the leading hospitality brands. Owing to its strategic geographic location as a trade corridor that connects the East and West, the region holds tremendous potential for increased business and leisure-related travel and tourism prospects from around the globe. Therefore, we see the region as one of our strongest growth markets that will continue to play a significant role in our expansion plans in the years to come,” said Amine E. Moukarzel, President, Louvre Hotels Group MENA.

“With the evolution of customer needs and their emphasis on value driven experiential travel, our mid market brands are a natural fit for todays traveler. We have placed experiences at the  core of our global strategy and  plans are already in place to introduce Campanile, our economy lifestyle brand in the region; with the first property under this modern fresh mid-market brand set to open in Kuwait by late 2019. In addition, we are looking ahead to bringing our mid-scale three to four-star brand, Kyriad, to the UAE and Oman with four properties planned across  Dubai and Salalah,” Moukarzel added.

Earlier this year, Louvre Hotels Group also cemented its position in the Asian hospitality sector by becoming the leading hotel group in India with over 90 hotels under its stewardship following the group’s acquisition of a majority stake in Sarovar Hotels, the largest independent Indian hotel chain in terms of hotels and presence.

“Our continued expansion in MENA along with our strengths in Asia as the largest players in India and China enables us to build one of the strongest networks of hotels and brands across key business and leisure destinations around the world. Through our fast-expanding international footprint, we look forward to giving more choice to our growing community of loyal global consumers while further strengthening our focus on the Middle East as the central hub connecting our guests from the East and West.” he concluded. 

Louvre Hotels’ executive team for the MENA region will share more details on the new properties during the group’s participation at Arabian Travel Market (ATM) 2017, which takes place in Dubai from 24 – 27 April 2017 under the theme: “Experiential Travel”. Louvre Hotels will be exhibiting at Sheikh Saeed Hall 1 Stand # HC 1020.

-Ends-

About Louvre Hotels Group
Louvre Hotels Group is considered one of the largest hotel groups from Europe and a top 5 global operator supported by its shareholder’s strength and size in the hotel industry. Under Jin Jiang’s ownership Louvre Hotels Group is part of a platform which includes more than 6,000 hotels and over 640,000 guest rooms in over 300 destinations.

Headquartered in Paris, France, the group operates 6 hotel brands - Première Classe (Budget limited service brand focused on modern designs), Campanile ( a value driven mid-market brand focused on the new age traveler), Kyriad ( a midscale 3 to4 star brand with a modern non-standardized approach to designs), Tulip Inn (3 star fully serviced hotels), Golden Tulip (modern tech savvy upscale 4 star), and Royal Tulip (a 5 star contemporary brand), each leveraging the strength of their differentiated positioning and a shared passion for innovation to transform the prevailing standards in their category.

In line with the group’s strategy to build its presence in emerging markets, Louvre Hotels has outlined an aggressive expansion plan for the Middle East and North Africa region, with an emphasis on the mid-market segment. The group currently operates 62 hotels with over 9,600 rooms while it plans to exceed 100 hotels in the Middle East by 2020, with 11 new properties scheduled to open across the likes of United Arab Emirates, Saudi Arabia, Qatar, Tunisia, Algeria, Georgia and Kyrgyzstan by the end of 2017.

For further information, please contact: 
Binan Souleiman
TRACCS 
Email: binan.souleiman@traccs.net
24/7 media hotline +97150 944 8389.

© Press Release 2017

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