Amman: Motorsport enthusiasts from across the Middle East and North Africa are eagerly awaiting the first-ever Toyota Gazoo Racing MENA Digital Cup in the region, which is set to draw contestants from 11 countries: Lebanon, UAE, Qatar, Bahrain, Kuwait, Saudi Arabia, Cyprus, Palestine, Mauritania, Oman and Jordan. The mega sporting event will be hosted by Jordan on Saturday 11 September, 2021, with the support of Toyota Motor Corporation - represented by Toyota Gazoo Racing - as Title Sponsor, Bank al Etihad as Gold Sponsor, Umniah as Silver Sponsor, Desert Fox Racing, Fanatec and Jordan Digital Sports Federation, as well as Jordan Motorsport as organizers, all under the official sponsorship of the Fédération Internationale de l’Automobile (FIA).
Each of the countries participating in the first stage of the Toyota Gazoo Racing MENA Digital Cup will be represented by two contestants selected either through national qualifiers or as country nominees. Two female contestants will also be taking part, emphasizing the interest of young girls in this new form of digital sports.
The championship will replicate the real racing world with unprecedented accuracy thanks to a partnership with one of the most advanced online driving simulator games - Gran Turismo Sport - and the latest hardware and software technologies pertaining to racing rigs and racing simulators. One day before the event, a welcoming ceremony will be held at the Royal Automobile Museum in Amman in the presence of prominent influencers and motorsport fans, after which the contestants will compete in an exhibition race.
Markazia CEO and Toyota Gazoo Racing MENA Digital Cup Project Lead, Nadim Haddad, stated, “With around 330 million video racers in the MENA region alone, taking motorsports into the digital realm with an official event like this will enable a wider segment of youth to experience the thrilling and competitive world of racing. Given its accessibility, safety and affordability compared with real-life racing, digital motorsports has been rapidly growing, bringing together drivers from all over the world. We are excited to have Toyota Motor Corporation - represented by Toyota Gazoo Racing - support such an outstanding event that presents youth throughout the region with a prime platform to showcase their talents in digital motorsports and compete within the global arena. That being said, we eagerly look forward to further competitions in the upcoming years.”
In turn, Jordan Motorsport CEO, Zaid Balqez, expressed his excitement at the Kingdom’s hosting of the first digital motorsports championship in the region, “This one-of-a-kind event is a true chance for young individuals to explore and grow their talents before making serious investments in motorsports, especially as accessibility becomes more difficult and more expensive. Moreover, the championship is an excellent opportunity for advancing motorsports in the Kingdom, while exporting exceptional Arab talents within this field to the world.”
Tune in to the Jordan Motor YouTube channel on 10 and 11 September at 7:00 PM to watch the event's live stream: www.youtube.com/user/MotorsportJo
Markazia is the sole distributor of Toyota, Lexus, BAIC, Hino trucks and Yamaha motorcycles in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.
Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.
This press release has been distributed by Bidaya Marketing Communications on behalf of Markazia.
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© Press Release 2021