NZMP, Fonterra’s global ingredients and solutions business, is set to target the Middle East & Africa (MEA) region's rapidly growing snacking category with a multi-product showcase at Gulfood 2020. The aim is to provide food & beverage manufacturers with the ingredients and insights required to meet this consumer need, as Mintel data shows that the number of snacking products in the MEA has doubled over the past five years since 2014[ii].

The growth in the snacking segment is driven by the increasing popularity of healthy snacking options across the MEA region where the total retail value of the snacking sector is expected to reach US$58.6M by 2024.

NZMP’s dairy ingredients have a key role to play in delivering nutritious snacking options for people at all life stages with their well-established health credentials, quality standards and broad range.

“Whilst the number of snacking products launched in the MEA has doubled over the past five years, dairy snack offerings have quadrupled in the same time period.” says Simon Penfold, Fonterra’s Sales Director for the Middle East. “This shows stronger participation among dairy companies in the snacking category”

The value of health and wellness products is rising rapidly across the MEA region with a 12% compound annual growth rate forecast between 2019 and 2024[iii] as people look to live healthier and more active lifestyles.

Penfold elaborates; “We’ve seen the health and wellness trend build across the region over the past few years. With 61 percent of global consumers enjoying snacking between meals[iv], they are increasingly expecting a range of healthy options. Dairy-based snacks, which are naturally high in quality protein, are best placed to take the lead in the healthy snacking category. Whether it’s proteins in snack foods, yoghurts or beverages, dairy is one of the highest quality ingredients for consumers and manufacturers alike.” 

“NZMP is committed to partnering with food and beverage companies across the region to develop targeted formulations that deliver products that consumers want. The rising consumer demand for natural, quality nutrition means food and beverage manufacturers in the Middle East and Africa have a great opportunity to adapt their products to meet the region’s growing health consciousness – and utilise NZMP’s world-leading dairy expertise to do so,” added Penfold.

Product information:

NZMP’s ingredients and solutions will be on display at Gulfood for visitors to see and taste, including:

  • Snack concepts such as Protein Bars, Balls and Brownies made with NZMP protein
  • High Protein drinking yoghurt made with NZMP SureProtein™ Flow WPC 510 & spoonable yoghurt made with NZMP MPC
  • High Protein flavoured milk made with NZMP MPC and WMP UHT Perform - Available in coffee and chocolate flavours
  • NZMP Protein+ Instant Milk Powder that provides 25% more protein per serve[v] than standard instant whole milk powder; and,
  • NZMP’s range of award-winning cheeses, new natural cream cheese range, and mozzarella served on fresh-out-of-the-oven pizza on-stand.

In addition to showcasing the opportunities for dairy ingredients at the stand, NZMP will be highlighting how customers can capitalize on NZMP’s New Zealand advantage via an interactive Augmented Reality Farm experience where visitors can see New Zealand Dairy like never before.

For more information, visit NZMP at Gulfood 2020, 16-20 February, stand #D1-2 in Hall 1 and/or visit  https://www.nzmp.com/global/en/news/nzmp-at-gulfood-2020.html 

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For further information or to organise an interview, contact:

Naina Chaudhary, Action PR on behalf of NZMP
Email: naina.c@actionprgroup.com
Tel: +971 528735943 

About NZMP

NZMP is the global dairy ingredients and solutions brand of Fonterra. Trusted globally, NZMP ingredients are sold in more than 130 countries and can be found at the heart of some of the world’s most famous food and nutrition brands. NZMP has one of the broadest ranges of ingredients in the dairy industry, providing hundreds of solutions to meet the needs of customers and consumers every day.

Backed by Fonterra, NZMP draws on New Zealand’s grass-fed farming heritage and expertise, world-class processing and leading quality standards. NZMP ingredients deliver a market advantage, trusted for their high performance and exceptional quality. Visit www.nzmp.com for more information.

About Fonterra

Fonterra is a global dairy nutrition company owned by 10,000 farmers and their families. Fonterra’s expertise reflects the legacy of the thousands of farmers who have made New Zealand a world leader in dairy. With a can-do attitude and a collaborative spirit, Fonterra is a world leading dairy exporter. Its 22,000 people share the goodness of dairy nutrition with the world through innovative consumer, foodservice and ingredient solutions and farming and processing operations across four continents. Visit www.Fonterra.com for more information.

© Press Release 2020

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